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From SSR Magazine Articles

Handgun sales 250801 082823

The Art of Handgun Sales

A thoughtful approach to serving customers can define your store.
Kel Tec PR57 1

Pushing the Boundaries of Handgun Design

Keltec continues challenging norms with the new PR57 for concealed carry.
Henry Homesteader 1

The 9mm Homesteader Carbine Proves its Versatility

Henry’s Homesteader is a nifty little carbine with light recoil and plenty of purpose.
Handgun sales

The Art of Handgun Sales

A thoughtful approach to serving customers can define your store.
Mossberg MVP Precision 2

Precision Shooting Gear Delivers Results

The precision shooting market is loaded with opportunities for the savvy retailer.
Precision Rifle 1

Rifles That Reach From Long Range

The evolution of modern precision rifles is good for shooters, and your business.
Ruger RXM 1

Accurate, Versatile and Affordable for Concealed Carry

Ruger’s RXM 9mm opens more possibilities than the average concealed carry pistol.
Gun care 1

The Right Way to Store and Protect Firearms

Long-term firearms storage requires more than a little oil and a locked safe.
Charter Double Dog 1

A Revolver That's Built to Do More

Charter Arms’ versatile new Double Dog delivers everything a self-defense revolver should.
Williams

12 New Red-Dots for 2025

Innovative new technologies and functional improvements are driving the red-dot market.
WAVE ATRIS Thermal 1

Thermal Optics Get More Accessible

WAVE delivers a quality thermal riflescope with Fusion DNA and a competitive price point.
DSC05501

Pushing Firearms Innovation

Q, LLC is focused on advancing capabilities and technologies through innovative guns and silencers.
Suppressor silencer 4

Capture the Skyrocketing Suppressor Market

Faster approvals, better technology and greater adaptability are driving demand for suppressors.