You don’t have to specialize in the long-range game to serve your customers and capitalize on the market.

You can’t know everything about every product but you can boost revenue by becoming a resource for your local shooting sports community.

The X-Vision Impact 250 will be a top choice for hunters who want a high-quality unit without the premium price.

Registrations outpace historic figures as waiting periods shrink and new proposals aim to make ownership easier.

Smith & Wesson’s Model 1854 lever action delivers performance the Old West cowboys never could have imagined.

Stringent quality standards and battlefield experience fuel Meprolight's growth in the civilian optics market.

The versatility and image quality of the new Zeiss DTI 6/40 will draw a wide range of customers.

The nostalgia and enjoyment of upland hunting is enhanced by today’s improvements in clothing, boots, guns and ammo.

Trijicon’s high-quality variable riflescopes bring tactical readiness to the hunting and recreational shooting markets.

Air guns are practical, effective tools that open up training opportunities.