Entries Tagged From SSR Magazine

Ladies Country lifestyle 1

Good Shotguns at a Better Price

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

Primary Arms Optics G Lx 1x Prism includes super rugged design etched reticle auto Live and BDV ACSS reticle

New Red-Dots Moving the Market Forward

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

GPO optics 1

GPO Bucks the Status Quo in Optics

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

Subsonic ammo

6 New Subsonic Ammo Options

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Meprolight MVO 1

Meprolight Moves Into Magnified Optics

BURRIS riflescope

7 Riflescopes That Set the Bar

Optics continue to improve, and these new riflescopes set the bar for 2026.

Infitac thermal 1

A Thermal Optic for Handgun Hunting and Defense

InfiTac brings the first dedicated thermal offering to the handgun market.

6 New Long-Range Hunting Loads

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

SHOT Show

The Future of the Firearms Market

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Bullets

The Basics of Bullet Design and Construction

Explaining bullet construction and matching customers with the right ammo.

Riddik Thermal scope 1

A Highly Functional New Thermal Scope for Night Hunters

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

Ruger GP100 1

A Snub-Nose Revolver That's Fun to Carry

Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

Benelli M4 shotgun 1

A Big, Bold Shotgun for Personal Defense

The Benelli M4 EXT Tactical features greater capacity, a five-position collapsible stock and three finish options.

Gun case

8 Cases to Keep Guns Safe

Good options for protecting guns and keeping gear organized.

Custom gun stock 1

Rifle Stock Adjustments Made Simple

Adjustability exists to reduce compensation and remove variables for the shooter.