From SSR Magazine Articles

The Gen6 Glock G17 offers out-of-the-box solutions to the aftermarket modifications many customers were seeking.

Manufacturers are catering to customers’ interest in lighter guns that are easier to carry on longer treks.

Night hunters will appreciate the advanced features and easy learning curve of the WAVE Infrared ATRIS 650 LRF V² thermal scope.

These new modern sporting rifles cover all the customer bases for your store.

These 1911s provide quality and value that will appeal to a broad section of your customer base.

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

Chiappa’s new 60DS L Frame .44 Magnum commands attention and calms recoil

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Optics continue to improve, and these new riflescopes set the bar for 2026.

InfiTac brings the first dedicated thermal offering to the handgun market.