From SSR Magazine Articles

With the removal of the once restrictive $200 tax stamp, customer interest in suppressors, subsonic ammunition, and suppressor-ready firearms has...

Optics continue to improve, and these new riflescopes set the bar for 2026.

InfiTac brings the first dedicated thermal offering to the handgun market.

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Explaining bullet construction and matching customers with the right ammo.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

The Benelli M4 EXT Tactical features greater capacity, a five-position collapsible stock and three finish options.

Good options for protecting guns and keeping gear organized.

Adjustability exists to reduce compensation and remove variables for the shooter.

Help guide your customers to the right aftermarket triggers to keep AR rifles on target.

An instructor's guide to helping new shooters select the correct shotgun shells.