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ATA Bow Technician Certification Courses

Any staff member of your archery pro shop can benefit from taking one of the ATA’s Bow Technician Certification Courses.

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8 Tips to Become a Better Archery Pro Shop Manager

Take care of your employees and they’ll take care of your business.

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Is the Media Purposefully Underreporting How Many Americans Own Modern Sporting Rifles?

We know the AR-15 is the most popular rifle in America, but can we trust the “data” coming from mainstream media?

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Do You Offer Employee Incentives for Finding New Business?

Bonuses tied to business generation are great, so long as you monitor outcomes and ensure quality customer service.

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Making Sense Of Camo

Our poll of several successful shops shows the struggles and benefits of selling premium camo apparel — and a few hard-won tips that can help make this changing segment an integral part of your mix.

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In the Spotlight: Specialty Archery

A young, enthusiastic owner and small-town values highlight this archery company renowned for its reliable shooting aids and accessories.

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Get Your Piece of the Trail Camera Pie

How to carve out a sliver of success in an ultra-competitive product space.

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2027 Archery and Bowhunting Summit

Be sure to schedule time during the next ATA Show Week to attend the 2027 Archery and Bowhunting Summit.

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Stop Spamming and Start Selling

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.

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Behind the Counter: Slider Sights

We asked three archery retailers: “What percentage of your bowsight sales is slider sights, and which ones seem to be the most popular right now?”

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How to Set Proper Retail Prices

How can you tell if you’re pricing appropriately?

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3 Tips for Transitioning to 3-D

Help get your customers on the 3-D range with their hunting setups.

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How to Hire the Right Person at the Right Time

Take these lessons from a family-run business about how not to screw up your next hire.

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Text Marketing in the Shooting Sports Industry

It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.

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Participation Patterns of Crossbow Hunters

A new national research study has been released that examines the role of crossbow hunting in the United States and its implications across the broader hunting and archery landscape.

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Save Your Retail Store Money by Cutting Overhead

Is high overhead cutting into your profits? Here’s how to trim the fat without getting too lean.

LinkedIn — A Magnet for Opportunity

Proven LinkedIn strategies for archery/bowhunting industry professionals.

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Our 4 Best Sales Tips to Sell More Firearms

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

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Move More Crossbows

Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.