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Stop Spamming and Start Selling

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.
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Behind the Counter: Slider Sights

We asked three archery retailers: “What percentage of your bowsight sales is slider sights, and which ones seem to be the most popular right now?”
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How to Set Proper Retail Prices

How can you tell if you’re pricing appropriately?
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3 Tips for Transitioning to 3-D

Help get your customers on the 3-D range with their hunting setups.
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How to Hire the Right Person at the Right Time

Take these lessons from a family-run business about how not to screw up your next hire.
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Top 3 Archery Business Stories From April 2026

If you missed one of these popular Archery Business stories from last month, here’s your chance to check them out without having to search or scroll.
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Text Marketing in the Shooting Sports Industry

It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.
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Participation Patterns of Crossbow Hunters

A new national research study has been released that examines the role of crossbow hunting in the United States and its implications across the broader hunting and archery landscape.
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Save Your Retail Store Money by Cutting Overhead

Is high overhead cutting into your profits? Here’s how to trim the fat without getting too lean.
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LinkedIn — A Magnet for Opportunity

Proven LinkedIn strategies for archery/bowhunting industry professionals.
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Our 4 Best Sales Tips to Sell More Firearms

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.
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Move More Crossbows

Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.
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Firearm Sales Mastery: 3 Easy Steps to Close More Deals

When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”
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In the Spotlight: Muck Boots

Created to battle the muck of barns and fields in a variety of conditions, Muck Boots has been going strong for more than 25 years and looks forward to 2026.
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How to Implement a Blockchain-Based Loyalty Program

Forget punch cards and emailed coupons. Blockchain technology is the future of retail loyalty programs.
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Advantages of Ancillary Gear

There are benefits to carrying soft goods, bowhunting optics and other ancillary gear. Here’s a review of the top categories, and how carrying these items could be more of a plus than a negative.
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ATA Show Week Signals a New Era

By bringing together trade, competition and consumers under one roof, ATA Show Week showed what’s possible when the industry comes together with a shared purpose.
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The One Big Beautiful Bill Act

Examining how the new One Big Beautiful Bill Act will impact archery shop owners with their tax strategies and long-term planning.