From SSR Magazine Articles

Slowing gun sales create uncertainty for retailers but bright spots remain.

Binoculars cross all customer segments and present extra sales opportunities for your store.

The ammunition market has bounced back with high stock levels and high-performance offerings.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

NSSF celebrates the one tax the firearm and ammunition industry is proud to pay.

Start by getting to know your customers and their specific concealed carry situations.

Kriss has developed something completely different with its Vector lineup.

Your knowledge of basic ballistics can help customers be more effective in their chosen shooting sport.

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Manufacturers are pushing performance and features forward with these 9 new riflescopes.

Help handgun buyers choose a gun that instinctively puts them on target.

These hot new competition pistols provide an edge when the clock is ticking.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.