In The Field

Huntworth’s new Kenora and Halifax jackets use Heat Boost graphene technology to deliver quiet, late-season warmth with hunter-friendly features.

The GPO Centuri 4X 4-16x44i Compact delivers impressive short length, wide field of view, crisply adjustable turrets and dependable performance that make it a standout optics option for tactical retailers.

Handgun hunting is growing fast. Learn what customers need, which firearms and accessories to recommend, and how to stay on top of state laws.

Built for rugged hunts, the CRKT Altai fixed-blade knife adds a ferro rod, sharpening rod and glove-friendly grip to a lightweight field-ready design.

Hackers don’t need movie-style genius to break in — they rely on social engineering, unpatched systems, and simple mistakes you can learn to defend against.

From lightweight hunting cans to modular shotgun models, these five new suppressors highlight why 2026 is shaping up to be the year of the suppressor.

Muddy Outdoors’ compact Cloak OZ3 and OZ5 ozone generators give hunters rechargeable, whisper-quiet scent control with customizable output for the blind or treestand.

Thermal and NV optics are turning night hunting into a major retail opportunity, with the latest scopes and sights helping hunters own the dark.

Help hunters take their harvest from field to freezer with the knives, grinders, seasonings, and vacuum sealers they need for successful DIY deer processing.

Caldwell’s VelociRadar Chronograph gives shooters a greater understanding of what their rounds are doing at the muzzle and down range.

The corner-crossing lawsuit is finally settled, in favor of public land hunters.

Velvet hunting seasons are becoming a popular choice for impatient hunters to get in the woods sooner. Are you ready to outfit these warm-weather hunters this fall?

Success can be elusive, especially when the prize is a trophy whitetail buck.

Gundog owners aren’t shy about spending on their dog’s needs. Are you stocking the right gear?

With land access an ever-growing problem, high-fence hunting is looking more attractive to many hunters. But is it fair chase?

It’s time to adjust to hunters who are willing to spend more to pursue their passions.

Turkey hunters will keep buying gear all season long if you’re stocking what they need.

Waterfowl event highlights the product development process from field to the factory and back.