The versatility and image quality of the new Zeiss DTI 6/40 will draw a wide range of customers.

The pocket-size Axion XG30 monocular raises the bar for thermal imaging for professional and recreational applications.

Trijicon’s high-quality variable riflescopes bring tactical readiness to the hunting and recreational shooting markets.

ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

InfiRay’s BOLT TX60C Thermal Scope finds balance between higher resolution and magnification.

Get dialed in on targets out to 650 yards with the Impact 100 thermal laser rangefinder.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Riton has expanded its extensive line of quality riflescopes in the hunting-focused Primal line with the all-new 3 Primal 3-15x44 LW (lightweight) model.

No one deserves to buy a cheap scope, but there’s an option for every budget. How do you help customers see the light about what’s right for them?

Thermal is hot, hot, hot, but there’s a lot to know about selling this technology and meeting customer expectations — and budgets.

Zeiss has extended its Conquest V4 line of riflescopes with two new versions.

The Armasight Contractor 640 Thermal Weapon Sight is ready to hunt.

Thermal and night-vision optics like those offered by Pulsar are effective tools in the never-ending war against feral hog populations.

The Merger LRF XP35 continues Pulsar’s manufacturing tradition of compact but powerful thermal binoculars.

AGM Global Vision’s Clarion 384 provides night hunters with dual magnification capabilities.

Swarovski Optik has announced the addition of a 10x52mm option to its NL Pure family of binoculars.

The new Mepro MPO-S sight from Meprolight is engineered with a sleek, low-profile design.

Sightmark’s Wraith Mini 2-16x35 packs higher-end functionality into a lower-cost thermal.