Optics

The Sightron S6 10-60x56mm ED Field Target riflescope combines advanced Snap Focus parallax control, premium Japanese glass and competition-ready precision.

The Leupold BX-3 Alpine HD 10x42mm binocular delivers premium optical performance, lightweight durability and all-day hunting comfort in a versatile field-ready package.

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

For optimal proficiency in the field, hunters can rely on these quality binoculars.

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

What customers get wrong about buying scopes, and what they really need to know.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

Optics continue to improve, and these new riflescopes set the bar for 2026.

InfiTac brings the first dedicated thermal offering to the handgun market.

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

Wave Infrared’s Atris 650 LRF V² thermal riflescope combines powerful features for precise long-range detection and shot placement.

The Meprolight MVO 3-18x44mm FFP Riflescope delivers versatile mid- to long-range precision in a compact 34mm tube platform.

AGM’s new Rattler V3 combines features and image quality unlike anything else on the market.

The EFLX-CE reflex sight from EOTech provides a fully enclosed housing to protect the LED emitter from damage or debris.

The EOTech EXPS3 HD weapon sight features all-aluminum housing for expanded field of view and proven durability.