Optics

What customers get wrong about buying scopes, and what they really need to know.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

Optics continue to improve, and these new riflescopes set the bar for 2026.

InfiTac brings the first dedicated thermal offering to the handgun market.

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

Wave Infrared’s Atris 650 LRF V² thermal riflescope combines powerful features for precise long-range detection and shot placement.

The Meprolight MVO 3-18x44mm FFP Riflescope delivers versatile mid- to long-range precision in a compact 34mm tube platform.

AGM’s new Rattler V3 combines features and image quality unlike anything else on the market.

The EFLX-CE reflex sight from EOTech provides a fully enclosed housing to protect the LED emitter from damage or debris.

The EOTech EXPS3 HD weapon sight features all-aluminum housing for expanded field of view and proven durability.

The streamlined 3–12X Passion HDi riflescopes from GPO are built for real-world precision and reliability.

Winchester Optics’ Supreme THSD 384 Thermal Hunting Scope offers plenty of features for the night hunter.

Helmet-mounted digital night vision monocular combines high-sensitivity sensor with advanced HDR image processing.

Riton has built relationships and market share with purpose-built optics that deliver real value.

Thermal is hotter than ever, and these 11 scopes will give you a wide variety of features and price points to offer your shoppers.