Optics

Vortex Crossfire II copy

Vortex Crossfire II Solar Green-Dot Sight

Vortex’s Crossfire II Solar Green-Dot combines rapid target acquisition with solar-assisted power management for dependable performance.

Hunting With the Very Best Riflescopes

The Zeiss V8 line of riflescopes delivers quality and performance suited to custom rifles and special hunts.

CG Range report Lede H copy

Reviewed: Compact Vudu 4-12x36mm FFP

Rare is the hunter who has never cursed his rifle and optic’s weight and bulk. Gun manufacturers have introduced lighter, more streamlined designs to address the complaint, but riflescope manufacturers faced a variety of hurdles that delayed their response — until recently

FE RDS Options Vortex 2 copy

Red-Dot Sights: Seeing More Than Red

Red-dot sights don’t actually have to be red. Other colors like green and blue have their advantages.

Leupold BX 2 Timberline 12x50mm Bino

Leupold BX-2 Timberline HD 12x50mm Binocular

The Leupold BX-2 Timberline HD 12x50mm binocular delivers premium optical performance in a compact, rugged design.

Wave Atris thermal 1

The Easiest Thermals to Zero

Night hunters will appreciate the advanced features and easy learning curve of the WAVE Infrared ATRIS 650 LRF V² thermal scope.

Sightron S6 10 60x56 Snap Foucs With Wheel MOA

Sightron S6 10-60x56mm ED Field Target Riflescope

The Sightron S6 10-60x56mm ED Field Target riflescope combines advanced Snap Focus parallax control, premium Japanese glass and competition-ready precision.

Leupold bx 3 alpine hd 10x42 187990 a 1 1

Leupold BX-3 Alpine HD 10x42mm Hunting Binocular

The Leupold BX-3 Alpine HD 10x42mm binocular delivers premium optical performance, lightweight durability and all-day hunting comfort in a versatile field-ready package.

Thermal X6 copy

The Thermal Imaging Learning Curve

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

Gear Roundup Leupold BX6 Range LEU 1488

12 Hunting Binoculars to Stock Now

For optimal proficiency in the field, hunters can rely on these quality binoculars.

ATN Binox 6 1

Multi-Spectral Binoculars Deliver More Than Magnification

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

FD Optics Long Range Shooting 1

Lies Your Customers Believe About Riflescopes

What customers get wrong about buying scopes, and what they really need to know.

Primary Arms Optics G Lx 1x Prism includes super rugged design etched reticle auto Live and BDV ACSS reticle

New Red-Dots Moving the Market Forward

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

GPO optics 1

GPO Bucks the Status Quo in Optics

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

Meprolight MVO 1

Meprolight Moves Into Magnified Optics

BURRIS riflescope

7 Riflescopes That Set the Bar

Optics continue to improve, and these new riflescopes set the bar for 2026.

Infitac thermal 1

A Thermal Optic for Handgun Hunting and Defense

InfiTac brings the first dedicated thermal offering to the handgun market.

FD Thermal Misconceptions A1

The Thermal Learning Curve for Hunters

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

Riddik Thermal scope 1

A Highly Functional New Thermal Scope for Night Hunters

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.