Guns

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Three Air Rifles Hunters Want

Air guns sell better than you might expect, and without all the paperwork. Here are three popular models to consider stocking.

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Reviewed: Ruger American Rifle Generation II Predator

The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

7 New ARs You Should be Stocking

These new modern sporting rifles cover all the customer bases for your store.

PROOF Research PXT

Proof Research PXT Barrel Technology

New PXT rifling technology improves barrel life, reduces bullet deformation and delivers more consistent long-range performance.

1911 HANDGUNS

5 Budget-Friendly 1911 Double-Stacks

These 1911s provide quality and value that will appeal to a broad section of your customer base.

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Proof Research Elevation FDX Precision Hunting Rifle

The Proof Research Elevation FDX is a lightweight precision hunting rifle built to deliver backcountry portability and long-range accuracy in a compact platform.

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Selling Bear-Protection Handguns and Ammo

Thoughts of fending off bears spark ammo sales, and new loads make the options better than ever. Get ahead of the curve!

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A Powerful Revolver Without the Recoil

Chiappa’s new 60DS L Frame .44 Magnum commands attention and calms recoil

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Good Shotguns at a Better Price

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

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5 Great Turkey Guns and Loads

Check out these turkey-hunting guns and loads from Thompson/Center, Weatherby, Akkar USA, Apex and Winchester.

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Straight Wall Cartridges: Why They’re Ideal for Hunters

Not stocking straight-wall cartridges? That might be a mistake — they’re gaining popularity even in states where they’re not a requirement.

CE Gear Guru Kevin Deer 2026

16 Big-Game Bolt-Action Rifles to Harvest Higher Sales

Get a jump on the summer and fall shoppers and start stocking these big-game hunting rifles.

Mauser M98

Mauser M98 Das Original Bolt-Action Rifle

Mauser’s M98 Das Original bolt-action rifle blends classic controlled-round-feed performance with premium enhancements.

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Thompson/Center Arms Encore ProHunter Turkey Shotgun

Thompson/Center Arms’ Encore ProHunter Turkey shotgun is a compact, purpose-built single-shot platform designed for tight patterns and fast handling in the turkey woods.

SHOT Show

The Future of the Firearms Market

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

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Dead Air Silencers RXD910Ti Suppressor

The lightweight, titanium Dead Air RXD910Ti is engineered to optimize performance across 9mm and 10mm applications.

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2026's Best Turkey Shotguns

These are the gobbler getters your customers will be asking for this season.

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A Snub-Nose Revolver That's Fun to Carry

Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

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Weatherby Sorix Turkey Shotgun

Weatherby’s Sorix Turkey Shotgun is built on the company’s field-proven inertia recoil system and configured specifically for hunters chasing spring gobblers.