Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.
Guide customers through the features and functions that matter most when it’s do or die.
Shotguns are always hot sellers, but these 10 new models will fly off the shelves in 2022.
Versatile optics-ready holster is competition ready.
We’ve got a rundown of some new chamberings and verdicts on whether or not you should worry about carrying them.
A great choice for everything from competition shooting to plinking to small-game hunting.
FK BRNO delivers a multi-caliber pistol with hunting and self-defense capabilities.
An affordable, match-chambered rifle that’s ready to compete right out of the box.
Today’s air rifles are capable of taking some of the biggest game on the planet, and your customers will want to know about these three models.
We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.
Comparable performance and added capacity give this new cartridge an edge on the competition.
Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.
Glock's G48 MOS features an optics-ready Slimline design.
Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.
Ultrasonic cleaning provides service and sales opportunities.
Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.
The biggest show in the industry delivers countless new product releases.
Savage is putting its own twist on the classic American-made bolt action.
Ultra-low-profile weapon light delivers 500 lumens.
U.S. LawShield provides education and legal support for lawful gun owners
