Guns

The Gen6 Glock G17 offers out-of-the-box solutions to the aftermarket modifications many customers were seeking.

Proof Research expands its Elevation MTR 2.0 rifle lineup with shorter barrel options that won’t sacrifice long-range precision.

Manufacturers are catering to customers’ interest in lighter guns that are easier to carry on longer treks.

Woox Elegante Bolt-Action Stocks blend classic walnut craftsmanship with modern chassis technology.

The Pointer FT912 shotgun combines traditional over/under styling with practical hunting features, offering an affordable option for upland, waterfowl and clay target shooters.

Air guns sell better than you might expect, and without all the paperwork. Here are three popular models to consider stocking.

The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

These new modern sporting rifles cover all the customer bases for your store.

New PXT rifling technology improves barrel life, reduces bullet deformation and delivers more consistent long-range performance.

These 1911s provide quality and value that will appeal to a broad section of your customer base.

The Proof Research Elevation FDX is a lightweight precision hunting rifle built to deliver backcountry portability and long-range accuracy in a compact platform.

Thoughts of fending off bears spark ammo sales, and new loads make the options better than ever. Get ahead of the curve!

Chiappa’s new 60DS L Frame .44 Magnum commands attention and calms recoil

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

Check out these turkey-hunting guns and loads from Thompson/Center, Weatherby, Akkar USA, Apex and Winchester.

Not stocking straight-wall cartridges? That might be a mistake — they’re gaining popularity even in states where they’re not a requirement.

Get a jump on the summer and fall shoppers and start stocking these big-game hunting rifles.

Mauser’s M98 Das Original bolt-action rifle blends classic controlled-round-feed performance with premium enhancements.