Lyman focuses on innovation and diversification to serve a broad spectrum of the shooting sports industry.

A thoughtful approach to serving customers can define your store.

These are the models passionate handgun hunters will be looking to buy this season.

Keltec continues challenging norms with the new PR57 for concealed carry.

Precision, performance and value combine in Retay USA’s RXP22 .22 LR training pistol.

Are ready-made bundles really working for your customer?

Henry’s Homesteader is a nifty little carbine with light recoil and plenty of purpose.

A thoughtful approach to serving customers can define your store.

The Nomad Ti XC suppressor is a lightweight model designed for hunters on the go.

Air rifles have come a long way from the days of backyard plinking with a pump-action BB gun. If you still think they’re just for kids, it’s time to take another look.

The Auto-Ordnance Commemorative Thompson semi-automatic rifle is crafted to honor the 250th anniversary of the founding of the Army on June 14, 1775.

The precision shooting market is loaded with opportunities for the savvy retailer.

The evolution of modern precision rifles is good for shooters, and your business.

Legacy Sports International’s BOSS25 California-compliant semi-auto Bronze and USA Flag versions are in stock and shipping now.

Ruger’s RXM 9mm opens more possibilities than the average concealed carry pistol.

The easy-to-carry Sidelite side-by-side from Dickinson Arms is as beautiful as it is fun to shoot.

Long-term firearms storage requires more than a little oil and a locked safe.

Charter Arms’ versatile new Double Dog delivers everything a self-defense revolver should.

KelTec announces another new twist on one of its leading innovations — the 10mm Sub2000 rifle.