Be sure to have your bases covered when patrons visit your store or click on your website on the hunt for a new treestand and ground blind.

While straight-pull bolt actions have been around for well over a century, they’re still new to many American shooters.

Over-and-under shotguns come in a huge variety of price points and configurations. What should you be stocking?

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

Where legal, semi-auto hunting rifles are hot sellers. Try stocking these options to hit a variety of needs and price points.

Taurus, Beretta and Smith & Wesson are all branching into new territory this year — plus, a toggle-system straight-pull out of Germany that’s a must-see.

Be ready to educate your customers about safety features and how they function.

Lever-action rifles (and shotguns) might have won the West, but they’ve also won the hearts and souls of many devout modern-day hunters.

Cold fingers and toes will ruin a hunt faster than almost anything else, but the right socks and gloves can keep your shoppers in the field all day.

Keep customers warm in the woods and they’ll be more successful — and these parkas are a great way to do that.