Entries Tagged Ace Luciano

A multitool is an essential piece of EDC gear for many shooters and hunters.

Firearms retailers can use these strategies to make sales in a market downturn.

With the tax stamp a thing of the past, suppressors will be hot-ticket items more than ever before.

Don’t listen to the naysayers — trade shows are still alive and thriving in the firearms industry, and they’re a great place to do a lot of business in a short amount of time.

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Up to 15% of hunters reload, which represents close to 3 million people nationwide. Are you cashing in by helping meet their needs?

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

In sales, there is one rule above all others: PAY your people.

Compact, lightweight, perfect for a suppressor and chambered in a capable new cartridge, this rifle is truly fit for the backcountry.

Deer hunters open their wallets in preparation for what, to many, is the most anticipated season of the year.

How systemized training works, why it’s superior to relying solely on individual skill, and how to get started.

You’re not the exception to the traditional rules of good business. Take a page from another industry’s book to increase your sales.

By building strong customer relationships during summer, you’ll see dividends paid with repeat business during fall and winter.

All rain gear is not created equal, but there’s an option for every budget.