Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

The second generation Benjamin Fortitude PCP air rifle is packed with new features that demanding airgunners will appreciate.

Vista Outdoor has sold Savage Arms and Stevens firearms for $170 million, shedding itself of two well known brands. Vista said part of the gross proceeds of $158 million from the sale will be used to reduce debt.

Smith & Wesson has shipped its 3 millionth M&P Shield pistol, quite a milestone for a firearm introduced in 2012.

Last week, from the Democratic primary debate stage, former Vice President Joe Biden said we were the enemy. They are blaming us as an industry and the law-abiding gun owners we serve. This is what we’re up against in the coming election season.

Clark Brothers Gun Shop and Shooting Range is located not far outside the Washington, D.C. beltway — but it has a distinctly small-town vibe.

AmmoReady.com and Gun-Rebates.com have entered into an exclusive, strategic partnership to provide AmmoReady customers with a turn-key solution that will deliver industry rebates directly to their customers through the AmmoReady storefront and via email.

Increase inventory, build customer traffic and grow your online presence at no cost with Davidson's, a national firearms wholesale distributor.

The Second Amendment Foundation has joined in an amicus brief to the Colorado State Supreme Court in support of a case that challenges Centennial State gun control laws.

Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.