From HR magazine Articles

It’s frustrating when a customer spends a lot of time evaluating a product and then walks out without buying it. What gives?

Rare is the hunter who has never cursed his rifle and optic’s weight and bulk. Gun manufacturers have introduced lighter, more streamlined designs to address the complaint, but riflescope manufacturers faced a variety of hurdles that delayed their response — until recently

Few hunters go afield without a laser rangefinder these days, and these 10 options combine great value with excellent performance.

These are the latest and greatest loads for waterfowl and upland hunting.

Bonuses tied to business generation are great, so long as you monitor outcomes and ensure quality customer service.

From guns to gear, these hunting products are sure to be hot sellers heading into the summer and upcoming fall seasons.

Air guns sell better than you might expect, and without all the paperwork. Here are three popular models to consider stocking.

The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

Build a year-round clientele from your upland bird-hunting customers.

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.

For optimal proficiency in the field, hunters can rely on these quality binoculars.

How can you tell if you’re pricing appropriately?

Thoughts of fending off bears spark ammo sales, and new loads make the options better than ever. Get ahead of the curve!

With technological advances and the ever-increasing difficulty of drawing tags in many Western states, is fair chase still fair?