From HR magazine Articles

The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

Build a year-round clientele from your upland bird-hunting customers.

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.

For optimal proficiency in the field, hunters can rely on these quality binoculars.

How can you tell if you’re pricing appropriately?

Thoughts of fending off bears spark ammo sales, and new loads make the options better than ever. Get ahead of the curve!

With technological advances and the ever-increasing difficulty of drawing tags in many Western states, is fair chase still fair?

What customers get wrong about buying scopes, and what they really need to know.

Take these lessons from a family-run business about how not to screw up your next hire.

Not stocking straight-wall cartridges? That might be a mistake — they’re gaining popularity even in states where they’re not a requirement.

Get a jump on the summer and fall shoppers and start stocking these big-game hunting rifles.

Some of your best recruiters and brand ambassadors no longer work at your company.

Stock these crossbows to appeal to the gun hunters who want to get into archery.

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.