The all-new Lupo HPR rifle takes precision long-range shooting to new heights.
Where legal, semi-auto hunting rifles are hot sellers. Try stocking these options to hit a variety of needs and price points.
Customers looking for a new over-and-under have plenty of options, including these three new standouts.
Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.
The 20-gauge Nova Turkey from Benelli is suited for hunters who desire a lighter, lower-recoil turkey shotgun.
Shotguns are always hot sellers, but these 10 new models will fly off the shelves in 2022.
Benelli surprised the gun world last year with the introduction of the company’s first bolt-action rifle, the Lupo.
Benelli improves the durability of the Super Black Eagle 3 with its new BE.S.T. finish technology.
Benelli and Mossberg donate to NSSF; Riton Optics expands due to rapid growth; Summit Outdoors acquires Ghost Blinds; Ruger acquires Marlin Firearms.
Browning Arms Company, FN America, Davidson’s, Inc., Benelli USA, Beretta USA and O.F. Mossberg & Sons contribute to NSSF’s 2020 #GUNVOTE campaign.