Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

People were impressed when Sig Sauer introduced the original MCX. The new MCX Virtus is an improved version of a serious gun designed for serious work.

What's in your wallet? A relentless criminal was stopped with lethal force by a would-be victim at a local, busy family discount market.

Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.

More reasons exist today to own a safe than ever, including protecting personal documents, jewelry, family heirlooms and firearms. Learn these successful strategies to sell more safes.

To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.