You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

Even if you’re years away from hanging up the towel for good, financial experts say you should frequently check on the status of your government retirement benefit and adjust plans accordingly.

When it comes to preserving life and liberty, these formidable defensive loads stand tall.

Running your firearms business on a wing and a prayer doesn't work long-term. It's time to put a plan on paper.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.