Entries Tagged From HR magazine

Are ready-made bundles really working for your customer?

Success can be elusive, especially when the prize is a trophy whitetail buck.

Seeing really is believing when it comes to spotting scopes, so get customers hands-on opportunities with the gear and follow these tips.

All rain gear is not created equal, but there’s an option for every budget.

Streamlight, Inc., announced that it has promoted Michael F. Dineen to President. Formerly Chief Revenue Officer, Dineen succeeds Raymond L. Sharrah. Sharrah will retain the title of Chief Executive Officer while continuing to provide overall corporate executive oversight. Dineen joined the company in 2009 as Vice President of Sales and Marketing. He was appointed Chief Revenue Officer in 2022, where he oversaw the company’s Materials and Operations departments, in addition to directing Sales and Marketing.In his new role, Dineen will maintain his previous responsibilities as well as lead Product Management, Accounting and Finance, and IT operations.“Mike’s deep understanding of our business, combined with his forward-thinking approach to leadership, makes him the ideal candidate to lead Streamlight into its next phase of growth,” said Sharrah. “During his tenures as Vice President of Sales and Marketing and as Chief Revenue Officer, he consistently demonstrated his ability to drive results, foster innovation and build strong relationships with our employees, customers, and suppliers. I am confident that he will show the same exemplary leadership as president of our company.”

Gundog owners aren’t shy about spending on their dog’s needs. Are you stocking the right gear?

Air rifles have come a long way from the days of backyard plinking with a pump-action BB gun. If you still think they’re just for kids, it’s time to take another look.

Email marketing is definitely still effective — if you do it correctly and intentionally.

Henry Repeating Arms is announcing a firm commitment to establishing 100% of its manufacturing operations in the state of Wisconsin. The commitment includes transferring all of its Bayonne, New Jersey, manufacturing operations to its newly expanded state-of-the-art headquarters in Rice Lake, Wisconsin, and two additional facilities in nearby Ladysmith, Wisconsin. The company is also closing on a third Ladysmith facility in mid-summer 2025. This strategic transition accommodates the need for increased production capacity and better supports the company’s future growth driven by innovative firearms design. “We are putting all of our eggs in one basket, the Wisconsin basket, because it makes us more efficient, more productive, and allows for more collaboration amongst our design and engineering teams, all while sustaining and enhancing Henry’s solid reputation for quality,” said Anthony Imperato, Founder and CEO of Henry Repeating Arms. “With about 400,000 square feet of cutting-edge manufacturing operations in four facilities within minutes of each other, Henry Repeating Arms is well positioned for its next chapter.”

Banshee Brands Inc., the parent company of RETAY USA and Breda America Group (Breda AG), is pleased to announce the appointment of Michael Narus as Vice President of Marketing. Narus brings over three decades of proven success in the shooting sports industry, with deep expertise in driving brand growth, building strategic partnerships, and developing innovative marketing strategies. In his new role, Narus will oversee all marketing operations in the U.S., focusing on engaging consumers with the superior performance and benefits of RETAY USA and Breda AG products. Leveraging his extensive experience with industry-leading brands, Narus is poised to elevate the presence of Banshee Brands’ products and build enduring connections with consumers and dealers alike.“Adding Michael to our team reflects our unwavering commitment to delivering high-performance products for every shooting enthusiast,” commented Christian Handy, CEO of Banshee Brands Inc. “His wealth of industry knowledge, strategic insights, and long-standing relationships make him an invaluable asset to our organization.”“I’m thrilled to join the Banshee Brands team and contribute to the continued growth and success of RETAY USA and Breda AG,” said Narus. “I look forward to collaborating with this talented team to enhance our engagement with consumers and partners. Great times are ahead, and I’m excited to be a part of this journey.”

How long do you really need to keep all the various types of tax-related paperwork?

A glimpse into the future of firearm businesses

May and June came out with a hot lineup of new products!