Entries Tagged From HR magazine

Zanders, a national distributor based in Sparta, Illinois, proudly announces that Darell Seibold has been named the Savage Arms Distributor Buyer of the Year.

Weatherby innovation, performance and timeless looks thrive in rifles coming out of its Wyoming factory, but so does an all-new, affordable line with the same legendary accuracy and reliability. The new 307 Range SF is destined to gain serious traction among hunters.

Big-game hunting is actually growing in popularity in recent years, and all those hunters are clamoring for ammo.

Trijicon, Inc., is pleased to announce Gary Sweet as Vice President of Sales and Marketing. With over two decades of experience in sales, marketing, and customer experience leadership, Sweet has built a distinguished career driving revenue growth and enhancing brand engagement across multiple industries. Most recently, as Senior Director of Sales at Trijicon, Sweet played a pivotal role in shaping the sales team structure and strengthening customer relationships. Prior to Trijicon, he held key leadership positions at Masco and Abbott Laboratories, where he developed and executed innovative sales programs, optimized go-to-market strategies, and led high-performing teams.“Gary has transformed our approach to sales operations, and we’ve seen record growth under his leadership,” said Stephen Bindon, President and CEO, Trijicon. “Gary’s new role is all about ensuring that customer needs and product innovation remain at the forefront of everything we do. His leadership will be key in aligning sales, marketing, and product management efforts, making sure we're bringing the right new products to market with a unified strategy that delivers real value to our company, retailers, and customers.”Sweet stated, “I'm honored and blessed to work for the Bindon family and to step into the role of Vice President of Sales and Marketing. Our commitment to our retailers and end-users remains a top priority as we work to strengthen relationships, expand our reach, and ensure that Trijicon products continue to set the standard for durability and innovation in the industry. I’m excited to help continue the legacy of Trijicon making battle-tested products for those who protect freedom and those who enjoy it.”Sweet will have oversight responsibilities of the commercial sales, marketing, and customer experience organizations, the product management team, as well as the business development team which serves domestic military branches, government agencies, international military/LE agencies, and international commercial sales.

Optics are better than ever, as these three scopes demonstrate.

Don’t assume long-term loyalty from your customers. Follow these tips to keep them calling back.

EOTECH has experienced exceptional growth over the last decade. In recent years, EOTECH diversified into magnified scopes, micro red dots, night-vision and thermal systems, and on-gun laser devices. Additionally, in 2022, EOTECH added a manufacturing center that develops cutting-edge digital sensor systems. To support these programs and future growth, EOTECH is proud to announce the opening of their new Tech Center located in Orofino, Idaho. This state-of-the-art workspace will provide research and development, engineering design and sustainment, testing, and prototype capabilities for all EOTECH product categories.“We are thrilled to open our new Tech Center in Orofino, an area that will be the conduit between our headquarters in Michigan and our sensor factory in California,” said Aaron Hampton, President of Product Development for EOTECH. “This facility provides us with the talent and opportunity to plant the growth initiatives for the company’s next phase of our development. We strive to inspire new technology-driven solutions, and this investment will accelerate innovation and the development of new solutions for our core and emerging markets.”Officially opened February 26, 2025, this 4,200 square-foot facility includes a sophisticated optics lab outfitted with cleanroom flow hoods, optical breadboard, collimators, high purity nitrogen, and various tools to assemble, test, and rework weapon sights and camera systems.  The mechanical lab includes small scale machining, an inspection area with granite table plus a physical and optical metrology system.

Hawke Optics, a world leader in quality sporting optics, is proud to announce the addition of Cameron Derr to the team in the role of Marketing Manager. Derr brings a wide range of experience and industry success to help guide Hawke’s marketing footprint. “We were very impressed by Cameron’s experience and vision for expanding the reach of Hawke Optics,” said Kevin Sheehan, Hawke Optics V.P. of Sales and Marketing. “His work with influencer marketing, podcasts and video production will be a major asset. 2025 is set to be a very big year for Hawke.”Derr comes to Hawke after five years as Content Director with Exodus Outdoor Gear. There he did extensive work with highly rated podcasts and video production, producing over 120 video projects per year. Derr is an avid bowhunter and lives in the big-buck state of Ohio. He has already been putting Hawke products to work, getting to know the brand and the quality first hand.

Make sure your turkey-hunting patrons are armed to the teeth this spring with these special-purpose gobbler getters.

Banshee Brands Inc. Appoints Dave Barrera as Chief Operating Officer Banshee Brands Inc., the parent company of RETAY USA and Breda America Group (Breda AG), announces the appointment of Dave Barrera as Chief Operating Officer. Barrera will oversee the execution of the company’s strategic plans and manage day-to-day operations as Banshee Brands continues to expand.“I could not be more excited about joining the Banshee Brands team,” said Barrera. “The company has already achieved an impressive level of success, and I believe my skill set will complement the rest of the team nicely. This organization is poised for tremendous growth in the near future, and to get the opportunity to be a part of that is a privilege and an honor.”Barrera brings over two decades of executive leadership and operational experience. Throughout his career, he has developed and implemented transformational solutions to optimize business operations, leveraging advanced technologies and strategies to drive growth. A U.S. Air Force veteran with multiple deployments during the early years of the Global War on Terror, Barrera also has over a decade of experience in the tactical industry, serving premier special operations, law enforcement, and corporate clients.“As we’re growing our organization and building both the RETAY USA and Breda AG brands, it’s important that we have a solid foundation,” commented Christian Handy, CEO of Banshee Brands. “Dave’s leadership background and experience with putting systems and processes in place will ensure that we have that.”For more information about Banshee Brands Inc. or their partner manufacturers, please visit www.bansheebrands.com.RETAY USA Expands Distribution Network with Lipsey’s PartnershipRETAY USA, the North American sales and distribution for RETAY ARMS, makers of innovative shotguns, is pleased to announce a strategic partnership with Lipsey’s, one of the largest independently owned firearms distributors in the United States. This partnership marks a significant milestone in RETAY USA’S mission to make its premium shotguns more accessible to dealers and customers nationwide.“Lipsey’s embodies the values and dedication to excellence that aligns perfectly with RETAY’s mission to deliver superior quality and performance to our customers,” commented Christian Handy, CEO of Banshee Brands, Inc. “Their extensive dealer network and commitment to innovation will help bring RETAY’s world-class shotguns to a broader audience. We are excited to collaborate with such a respected leader in the industry.”Through this partnership, Lipsey’s will distribute RETAY USA’s full line of shotguns. This collaboration strengthens RETAY USA’s distribution capabilities and reinforces its commitment to providing top-tier products to dealers and customers alike.Radians Outdoors and Ducks Unlimited Announce PartnershipRadians Outdoors™, a leading manufacturer of high-quality personal protective products for shooters and hunters, announces an exciting new licensing partnership with Ducks Unlimited, the leader in wetlands conservation.Ducks Unlimited conserves, protects, and restores wetlands across North America.  These habitats also benefit other wildlife and people. “This collaboration combines two iconic Memphis-based organizations who share a passion for the great outdoors and a commitment to safety and wetlands conservation,” said Radians President Bill England. “This type of partnership increases visibility for both companies and reinforces our shared mission of protecting both people and nature.”“Featuring the iconic Ducks Unlimited logo, the new line of high-performance vision and hearing protection will resonate with sporting goods distributors, retailers, and customers who prioritize eye and ear safety in the field,” said Wes Miller, Radians Director of Sporting Goods.Radians Outdoors launched its new Ducks Unlimited collection at the 2025 SHOT® Show in Las Vegas.  It includes ANSI Z87.1 impact-resistant safety eyewear, passive and electronic earmuffs, earplugs, and more.The 2025 SHOT Show Celebrates Industry Strength and MomentumThe 47th annual Shooting, Hunting and Outdoor Trade Show (SHOT Show®), owned and operated by NSSF® — The Firearm Industry Trade Association — left attendees inspired by four days of energy, innovation and community. Featuring record-breaking exhibit space, a historic number of exhibitors, dynamic educational sessions and groundbreaking product launches, the 2025 SHOT Show welcomed more than 54,000 industry professionals to the expanded show floors at The Venetian Expo and Caesars Forum, spanning more than 14 miles of exhibits. Over 2,850 exhibitors represented every corner of the shooting, hunting and outdoor sectors, as well as the law enforcement and security industries.“The 2025 SHOT Show was a game-changer,” said Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “From the groundbreaking products on display to the strong sense of community throughout the show floor, this year’s event set a new standard. It’s not just a trade show — it’s a celebration of the innovation, passion and resilience that define our industry. We’re incredibly proud of what we accomplished together this year and are already looking forward to next year.”“SHOT Show now more than ever is the go-to event for businesses in the firearm industry. From innovation to collaboration, SHOT Show continues to deliver,” said Adam Ruonala, Vice President of Business Development and Marketing at Century Arms and Canik USA.“The volume of industry interest we received over the four days was incredible. A big thank you to the SHOT staff for all the assistance in making our debut, a successful entry into the marketplace. We are already looking forward to planning for 2026,” said Jeremy Rider, Vice President at Cross Point Gear.“This continues to be a pivotal point of contact for Daniel Defense. This is the center point to kick off our year. It’s exciting for us because we continue to see our peers in the industry, talk about where the market is headed and new political climates that may shift our decision-making,” said Matt Hurt, Daniel Defense National Sales Manager.“I tell everybody it's kind of like a family reunion. We have made friends in the industry now that we've been doing things together for years. Always coming back together and trying to find ways to innovate and create some of the best experiences with their customers,” said James Sellers, Founder and CEO of Sellmark Corporation. “That’s what it’s all about and I think SHOT Show's the best way to do it.”“The show seemed really busy, it was a nice turnout and we had a steady flow through the booth. More people coming in for customer-based meetings, and they were the people we wanted to see. I’m looking forward to next year,” said Monty Deboer, Marketing Operations Manager at Hornady Mfg CompanyEducation sessions for firearm retailers, shooting range operators, exporters and law enforcement professionals continue to be an important segment of the SHOT Show. With SHOT University™, the Law Enforcement Education Program (LEEP) – in partnership with American Cop – and Export Training Sessions offering in-person classes on compliance, marketing, training, exports, operations and much more.The two-day SHOT Week Supplier Showcase, a key component of the SHOT Show, earned high praise for connecting suppliers with manufacturers and streamlining the supply chain. Over 600 OEM third-party suppliers met with manufacturers to address needs in materials, machinery, software, logistics and more.The all-new SHOT Show eXtra Pavilion, designed to highlight emerging trends and provide first-time exhibitors with a long-awaited opportunity to join the show, stood out as a key addition to the event.Similarly, the Archery Business Pavilion, introduced last year to meet growing interest, returned with even more exhibitors and opportunities, reinforcing the show’s commitment to showcasing innovation across all segments of the industry.NSSF spotlighted its safety and outreach initiatives, including Project ChildSafe, Have a Brave Conversation and Gun Storage Check WeekTM.A suicide prevention panel for firearm retailers showcased the firearm industry’s expanded efforts, highlighting the NSSF and American Foundation for Suicide Prevention (AFSP) toolkit and new initiatives by AFSP, The Armory Project and The American Legion’s Be The One program for promoting secure firearm storage, recognizing warning signs and connecting individuals to care.NSSF’s Gun Storage Check Week initiative, promoted during the show, encouraged firearm owners and industry partners to prioritize safe storage practices. Resources are available at GunStorageCheck.org and participants are encouraged to sign up to receive a reminder and join the effort on June 1-7 and September 1-7, 2025.The 2025 SHOT Show was more than a showcase of products—it was a celebration of the industry’s strength, unity and forward momentum. Attendees left inspired, motivated and better equipped to serve their customers and communities.NSSF extends its gratitude to all exhibitors, attendees, media and partners for making the 47th annual SHOT Show an overwhelming success. Plans are already underway for the 48th SHOT Show, set to return to Las Vegas from January 20-23, 2026. For more information, visit SHOTShow.org.

Performance accountability is important, but proceed with caution to ensure productive discussions.

These three ground blinds will have your customers hunting in comfort.

Trail camera technology continues to evolve, and these cellular models are sure to be hot sellers.