From HR magazine Articles

Reese Hornady

10 Big-Game Ammo Options to Bag More Sales

Big-game hunting is actually growing in popularity in recent years, and all those hunters are clamoring for ammo.

Press Release

Trijicon Selects Gary Sweet as Vice President of Sales and Marketing

The bad news first: Our hunting population has been in decline for generations. The good news: Hunting participation grew by...

Riflescopes2

New Hunting Riflescopes For 2025

Optics are better than ever, as these three scopes demonstrate.

Informed Associate 2

Why Customers Dump You and How to Keep Them Engaged

Don’t assume long-term loyalty from your customers. Follow these tips to keep them calling back.

Exciting News

EOTECH Opens Engineering Tech Center in Orofino, Idaho

The bad news first: Our hunting population has been in decline for generations. The good news: Hunting participation grew by...

NEWSSS

HAWKE OPTICS ADDS CAMERON DERR AS NEW MARKETING MANAGER

The bad news first: Our hunting population has been in decline for generations. The good news: Hunting participation grew by...

Gear Roundup Turkey Shotguns

Make sure your turkey-hunting patrons are armed to the teeth this spring with these special-purpose gobbler getters.

News2

In The News

The bad news first: Our hunting population has been in decline for generations. The good news: Hunting participation grew by...

Informed Associate

Is Providing Feedback to Your Crew Becoming Problematic?

Performance accountability is important, but proceed with caution to ensure productive discussions.

Blind

UP CLOSE: Pop-Up Blinds

These three ground blinds will have your customers hunting in comfort.

George

10 Trail Cameras to Help Capture Increased Sales

Trail camera technology continues to evolve, and these cellular models are sure to be hot sellers.

CVA 1

Range Report: CVA Cascade VH

This smart little gun is a no-frills workhorse that varmint hunters will love.

Law

Bureaucratic Roadblocks

Out West, keeping burned-out areas of public land closed long after the danger has past is a lazy, backdoor way of keeping hunters out.

New Productsss

Springing in New Products

From trail cams to boots to riflescopes and more, check out our roundup of new products that customers will be asking for this season.