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Entries Tagged From HR magazine

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Easton Shooters Sweep Olympics; 52 Years of Unbroken Summer Games Titles

A 52-year streak of Olympic success continued in Paris with Easton shooters capturing 30 of 30 medals awarded in the archery competition. Easton’s X10 shaft once again captured every Summer Games title, cementing its place as the most successful individual piece of equipment in any Summer Games sport. With an epic finals battle for the men’s Gold Medal, the USA’s Brady Ellison and Korea’s Kim Woo-jin battled to the last millimeter, with both shooting a 10 in a tension-filled shoot-off. In the end, Kim won by a better of millimeters, with Ellison taking silver. Korea’s Lee Woo-seok took the men’s bronze.Every medalist, and 123 shooters from 53 nations, used made-in-USA Easton X10 shafts.
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Dog Collars Through the Customer’s Eyes

When the author began his search for an e-collar for his hunting dog, he had very little knowledge of what he needed. His shopping experience can shed valuable light on how a new customer researches and finds the right collar.
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Top Accessories to Boost Your Bottom Line

It’s not all about guns and ammo. There’s serious money to be made in the small stuff.
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Turning Ex-Employees Into Brand Ambassadors

Some of your best recruiters and brand ambassadors no longer work at your company
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Hydra Weaponry Expands to New Facility

Hydra Weaponry, Maine’s largest firearms employer, designers, and manufacturers of the truly modular MARCK-15 Hydra® Weapon System, is proud to announce its expansion into a new 20,000-square-foot facility. The addition of this second location will significantly increase production capacity, allowing Hydra Weaponry to meet the rising demand for its growing line of Modular Weapon Systems. This expansion marks a major milestone in the company’s ongoing growth and commitment to providing the best American-made firearms for shooters everywhere. “We’re excited to announce this new chapter for Hydra Weaponry. Our growth is a testament to the quality and craftsmanship that our customers have come to expect. As a descendant of Gwinn Firearms, Bushmaster Firearms, and Windham Weaponry, we carry a rich legacy, and this new facility will help us continue to raise the bar for firearms manufacturing in the USA,” commented Mack Gwinn, III, Owner of Hydra WeaponryAs it continues to build on the legacy of its predecessors, the company remains focused on innovation and quality, ensuring that its customers have the best options available. With this expansion, Hydra Weaponry is well-positioned to meet future demand and maintain its status as a leader in the firearms industryFor more information about Hydra Weaponry’s product offerings or to take advantage of the sale, visit www.hydraweaponry.com.
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Surviving Today’s Bankruptcy Upswing

If worse comes to worst, you should know the options regarding bankruptcy.
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New Products This Winter

Barnett Demun Accu Strike Pro Crossbow With an overall weight of only 2.3 pounds, the Barnett Demun Accu Strike Pro is a powerful break-action crossbow pistol designed for shooting and hunting — with an impressive arrow velocity of 210 fps from a 6-inch power stroke. The patented two-stage break-action reloading mechanism decreases draw weight by approximately 50 percent, allowing quick and effortless reloading. With its diamond knurl soft grip and adjustable red/green illuminated reflex sight, the crossbow offers impressive control and feel, while maintaining deadly accuracy. The Accu Strike Pro comes with five 7-inch HyperBolts and Demun sling. Limb/string assembly required. MSRP: $149.99www.barnettcrossbows.comCenterPoint CPS2060 Spotting ScopeThe CenterPoint CPS2060 Spotting Scope offers a powerful 20-60X magnification range and a large 60mm objective lens for exceptional clarity. It is equipped with dual Picatinny rails, so users can easily attach accessories such as a red-dot sight, which can provide faster target acquisition due to its 1X magnification and wider field of view compared to the spotting scope alone. The 60mm fully multicoated objective lens maximizes light transmission, delivering bright and clear images even in low-light conditions. Fast focus and slow focus knobs ensure smooth and precise adjustments for both quick target acquisition and fine-tuned viewing. The CPS2060 includes a carry case and tabletop tripod. MSRP: $109.99www.crosman.comCupped Waterfowl Guide BagCupped Waterfowl offers the perfect bag to keep waterfowl hunters fully equipped and organized in the field. The Guide Bag features an exterior shell box and thermos holder as well as a waterproof interior cell phone pocket. Neoprene shell loops provide easy access to ammo, and a built-in tree hook allows for keeping gear within arm’s reach. The Guide Bag measures 4x16x12 inches and is available in Mossy Oak Bottomland and Realtree Max-7 camo patterns for enhanced concealment. MSRP: $49.99www.cupped.comDead Ringer Hatchet BroadheadDead Ringer’s Two-Blade Hatchet Broadhead was designed for optimal flight and hard-hitting penetration. CNC-machined of carbon steel with razor-sharp stainless-steel blades, the rear-deploying broadhead produces devastating terminal performance with a 2-inch entrance wound and 2-inch exit wound for quick recovery of game. The 100-grain Hatchet features a clipless retention system for reliable performance and achieves field-tip accuracy. It is engineered to reliably perform with arrows generating velocities up to 450 fps. MSRP: $44.99/Three-packwww.deadringerhunting.comFederal Ammunition Fusion Tipped AmmoFederal has launched an all-new product line of ammunition: Fusion Tipped. The design offers the same excellent terminal performance as the original bonded soft points but with a polymer tip that increases ballistic coefficient, flattens trajectories and boosts energy for better accuracy and extended effective range. The Fusion Tipped design offers the same excellent terminal performance as the original but with a polymer tip that reduces wind drift and drop and delivers more energy downrange. Paired with a skived nose cavity, the polymer tip also helps initiate consistent, lethal expansion. The all-new product line is offered in eight cartridge options and is now available at select dealers. MSRP: $52.99-$72.99/Box of 20www.federalpremium.comRinehart Whitetail DartboardRinehart Targets recently announced the launch of its innovative line of Game Room Hunt Series Dartboards, designed for outdoor enthusiasts to bring the thrill of the hunt indoors. Utilizing the same self-healing technology as its archery targets, these new dartboards offer a unique way for archers to switch from arrows to darts and continue practicing their aim in the comfort of their homes. The Whitetail Dartboard, the first model in the new series, measures 20x28x4 inches and comes with three darts. Rinehart Targets plans to release more exciting models, including lifelike bear and turkey designs, in the near future. The detailed board design showcases a deer with vital target rings similar to a Rinehart Target, with an added traditional dartboard bull’s-eye. MSRP: $129.99www.rinehart3d.comRiton 3 Primal 3-15x44mm LW RiflescopeRiton has expanded its extensive line of quality riflescopes in the hunting-focused Primal line with the all-new 3 Primal 3-15x44mm LW (lightweight) model, offering a unique and focused scope for hunters of all types, in virtually any landscape. This optic is a game changer for hunters who prioritize weight management and long-range accuracy. With a 30mm chassis, it weighs less than 21 ounces and the XRP (Extended Range Plex) reticle provides several holdover aimpoints for long-range accuracy. Also new to the Riton riflescope line is the 5 Primal 2-12x44mm IR, featuring the popular Riton RDH reticle; a clean, open reticle with an illuminated dot in the center. MSRP: $749.99/3 Primal 3-15x44mm LW; $849.99/5 Primal 2-12x44mm IRwww.ritonoptics.comSavage Axis 2 XP RifleThe all-new redesigned Axis 2 XP Bolt-Action Rifle from Savage Arms offers hunters even better out-of-the-box performance at the same affordable price — loaded with features that deliver tack-driving accuracy with every shot, including the user-adjustable AccuTrigger and thread-in headspacing. It is available in OD Green, Gray and FDE in a wide variety of full-size, left-hand and compact models along with a complete spectrum of popular hunting calibers. The updated bolt handle, with a sleek, ergonomic design, delivers on functionality to enhance user control and comfort during operation, especially in adverse conditions. The rifle is equipped with a factory mounted and boresighted 3-9x40mm scope with fully multicoated lenses, tool-less windage and elevation adjustments and a detachable box magazine. MSRP: $549www.savagearms.comSpandau S2 ShotgunSpandau Shotguns, a division of SDS Imports, recently launched the Spandau S2 — a 12-gauge shotgun that comes in four different configurations for turkey, waterfowl and upland hunters. This inertia driven shotgun features an enlarged loading gate for easier loading with gloves on in cool conditions and accepts Benelli pattern extensions and choke tubes. A fiber-optic front sight makes it extremely easy to find point of aim, especially in low-light conditions. The Spandau S2 is available in four different configurations. Two are designed specifically for turkey hunters and are equipped with 24-inch barrels and two different finishes, Black and Realtree APX camouflage. For waterfowlers and upland hunters, 28-inch barrels versions are available in Black and Realtree Max7. MSRP: $399.99www.spandauarms.comStarline 8.6 Blackout BrassStarline Brass has recently added the 8.6 Blackout to its growing lineup of high-quality brass, available for much less than the price of comparable quality cases. Utilizing a .338-inch diameter bullet, the 8.6 Blackout was designed as a suppressed, subsonic round capable of firing a heavier projectile than the .300 Blackout. It can also be used in supersonic applications. At Starline, multiple hand and machine inspections ensure cosmetic and dimensional characteristics meet the highest level of exacting standards. All Starline cases are contained between each step of the manufacturing process to maintain quality and consistency. Several companies offer both bolt-action and AR-10-style rifles chambered in 8.6 Blackout. MSRP: $178/250 rounds; $332.50/500 rounds; $621/1,000 roundswww.starlinebrass.comViktos Blodjeger Flannel JacketThe traditional flannel shirtjac gets a high-tech overhaul with Viktos’ new U.S. veteran designed and developed Blodjeger Flannel Jacket, featuring a robust poly/spandex chassis and interior stretch panels that allow for a dynamic range of motion without a bulky fit. FiteLite insulation in the body and sleeves provides warmth and comfort, and reinforced forearm and shoulder overlays ensure it lasts long enough to become an heirloom. Gunvent zippers allow instant access to any hip-mounted sidearm, and zippered hand and chest pockets help keep trail mix and important documents safe and secure. Hidden chest snaps eliminate the possibility of snagging on bowstrings or rifle stocks when it’s time to punch in and go to work. MSRP: $195www.viktos.comZeiss V8 NA RiflescopesZeiss’ V8 NA Riflescopes were designed and configured for North American hunters. The V8 NA 2.8-20x56mm and 4.8-35x60mm scopes feature 30/34mm main tubes, respectively, MOA settings and a multi-turn, external elevation turret with Ballistic Stop. The riflescopes provide exceptional optical performance, an extra-large eye box and two reticle options that offer an ultra-fine center dot with daylight visible illumination. The V8 NA riflescopes deliver precise images with 92 percent light transmission to the eye. Zeiss T* premium light transmission coatings guarantee brilliant images and enable shooters to see finer and cleaner details even under challenging lighting conditions. A LotuTec coating ensures a clear view in all weather. MSRP: $3,899.99/2.8-20x56mm; $3,999.99/4.8-35x60mmwww.zeiss.com
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Tech Advancements Spurring on America’s Next Generation of Hunters

Hunting remains one of America’s greatest pastimes, but using new technology is key to recruiting and retaining America’s next generation of hunters.
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Marolina Outdoor Hires New CEO

Marolina Outdoor, the parent company of Huk Performance Fishing and Nomad Outdoor, recently announced the hiring of Nate Smith as chief executive officer. Smith brings to Marolina 20 years of executive leadership and outstanding performance in consumer-branded omnichannel organizations in apparel, footwear and accessories. He has a proven track record of successfully building and repositioning brands and developing omnichannel retail strategies.Smith has held senior executive roles at brands such as Patagonia and Oakley and, most recently, was president at Boardriders, a holding company consisting of several large global brands, including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, and Element Brand.Earlier in his career, Smith received a B.S. in political science from the United States Naval Academy, and later went on to serve 10 years as a U.S. Navy SEAL, where he worked in more than 25 countries. Smith also graduated with an M.B.A. from the University of Chicago Booth School of Business.Edwin Lewis, chairman of Marolina’s board of directors, said, “We are incredibly excited to have Nate join the Marolina team. The leadership skills he developed in service to this country, combined with his extensive experience working with iconic brands, makes Nate uniquely qualified to lead Marolina in the next phase of its growth.”“I am very excited to be joining Marolina Outdoor, a company with an amazingly talented team and a proven formula for success,” Smith said. “As someone who appreciates the passionate communities, cultures and lifestyles the Huk and Nomad brands represent, I am eager to dive in with the team and develop a growth strategy that continues to exceed the performance apparel needs of fishing and hunting enthusiasts.”
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Should Lead Ammunition Be Banned?

The environmental question keeps coming up: Is it time to ban lead ammo?
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12 Big-Game Ammo Options to Hit Higher Sales

Stock the ammo your customers will be asking for this season — starting with these 12 options.
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3 Gun Safes To Keep Your Firearms Secure

Not all gun safes are created equal, and there are a lot of options beyond the traditional, heavy multi-gun safes. Consider these options.
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Winchester Announces Waterfowl Ammunition Rebate

Winchester announces that for a limited time consumers can earn $5.00 back for each box of Winchester Xpert Waterfowl loads purchased and earn $7.00 back for each box of Winchester Blind Side 2 and Drylok loads purchased. Total maximum rebate amount is $150.00 per household. The offer is valid on qualifying purchases made between October 1, 2024 – November 30, 2024. Eligible brands: Xpert Waterfowl Blind Side 2Drylok Super SteelCustomers can visit Winchester.com to learn how to submit their rebate.