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From SSR Magazine Articles

Ruger LC Charger 1

A 5.7x28 Firearm for Everything from Defense to Hunting

Ruger’s LC Charger is shorter than a rifle format and far more accurate than available 57 pistols.
Outdoor Range02

In-Store Optics Testing Is Good for Sales

You don’t need a range to let customers shoulder a stock and look through a scope.
Silencer Co

5 Suppressors That Cut Through the Noise

Selling suppressors has gotten easier, and their popularity is soaring.
Ballistic Turret 2

Selecting the Right Sights for Better Accuracy

Help predator hunters understand the many sighting options to put their favorite rifle or shotgun on target.
Caracal CAR816 A

Caracal Pushes Piston Rifles Forward

A new brand is raising the bar for top-tier short-stroke piston rifles.
AR Buffer 1

Here's How to Choose an AR Buffer

Help your customers keep their modern sporting rifles cycling properly.
I Stock 1098404188 jc design

8 New 9mm Concealed Carry Pistols

The handgun market is strong and gun manufacturers are delivering quality new options.
Outdoor Range07

Introduce New Customers to the Shooting Sports

Shooting ranges are using First Shots to build their shooting communities and their businesses.
Impulse Big Game Right

The Savage Approach to Firearm Performance

Savage channels user input into innovation and progression across its product lines.
Christensen Arms 1

Christensen's High-Tech Hunting Rifle

The Christensen Arms Modern Hunting Rifle is a high-tech hunter with long-range capabilities.
Prone 2

Target Sales With Precision Shooting Gear

Long-range and precision shooting enthusiasts bring opportunity for your store.
Annealing Brass 1

Annealing Brass for Better Reloads

Understanding this important process will help you serve your ammo reloading customers.
T9

Thermal Optics Lift Sales

Get familiar with the optics your customers need to hunt the night.