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From SSR Magazine Articles

Rifle Scope Cant

Why Rifle and Scope Cant Matter

A couple degrees can make a big difference at distance.
Do All Outdoors 1

Keep Shooters On Target

Do All Outdoors is focused on putting quality, affordable targets in front of every shooter.
Firearms retailer 5

Be a Better Firearms Retailer

Big-box stores have more buying power, but price isn’t the measure of value.
Air Force Texan 230926 110405

The Airgun Market is Evolving

From entry level to high end, these eight new airguns present serious sales potential.
Suppressors A

The Laws of Firearms Suppression and Rapid Fire

The physics behind modern suppressors — and machine guns — dates back centuries.
Mossberg Guns 930 Sporting 3260

The Versatility of the Shotgun

Shotguns present steady sales opportunities across categories and customer groups.
Image 5 copy

Targeting the Right Gun Sales Data

SCOPE programs collect and analyze data that strengthens shooting sports businesses.
Ruger LC Charger 1

A 5.7x28 Firearm for Everything from Defense to Hunting

Ruger’s LC Charger is shorter than a rifle format and far more accurate than available 57 pistols.
Outdoor Range02

In-Store Optics Testing Is Good for Sales

You don’t need a range to let customers shoulder a stock and look through a scope.
Silencer Co

5 Suppressors That Cut Through the Noise

Selling suppressors has gotten easier, and their popularity is soaring.
Ballistic Turret 2

Selecting the Right Sights for Better Accuracy

Help predator hunters understand the many sighting options to put their favorite rifle or shotgun on target.
Caracal CAR816 A

Caracal Pushes Piston Rifles Forward

A new brand is raising the bar for top-tier short-stroke piston rifles.
AR Buffer 1

Here's How to Choose an AR Buffer

Help your customers keep their modern sporting rifles cycling properly.