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From SSR Magazine Articles

Trijicon accupoint

The Science of Brilliant Shooting Optics

Trijicon continues to provide state-of-the-art military optics and cutting-edge sporting optics
Gun Holster 1

Matching Handguns and Holsters

Help your customers get the most out of their new gun with a holster that supports their objectives.
Taurus Lifestyle 1

10 New Revolvers For 2023

The market for wheel guns provides plenty of opportunity for retailers.
Savage Renegauge 1

The Savage Renegauge is Ready to Compete

Savage’s line of semi-auto shotguns is built on a reliable base for competition shooters.
Branding 1

Building Your Gun Shop's Brand

These five daily activities will provide the insight necessary to serve customers more effectively.
S4

A Solid Pistol at a Reasonable Price

The Stance gives Savage a good foothold in the handgun market
P 1

Handgun Ammo Pressure Explained

Help your customers understand the differences in ammo options.
57 1

The Rebirth of the 5.7x28mm Cartridge

Lots of shooters love the little 5.7x28mm cartridge, and gun companies are catering to them.
Vortex Optics 1

Vortex Helps Customers Well Beyond the Sale

Quality products and incredible support have helped Vortex Optics build a loyal following.
Gun safe

Protecting Guns from Humidity

There’s more to safe storage than locking guns in a safe.
Counter

Selling Customers on Your Store

Make more sales with these five tips for creating a superior in-store experience.
DSC 5086

Redesigning a Workhorse Shotgun

Ergonomic improvements make Stoeger’s semi-auto stalwart a nicer gun to handle.
SF3

Tested: Ruger’s Small Frame Autoloading Rifle

Ruger sets a high bar with the lighter, niftier AR-10-style SFAR.