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From SSR Magazine Articles

Savage Renegauge 1

The Savage Renegauge is Ready to Compete

Savage’s line of semi-auto shotguns is built on a reliable base for competition shooters.
Branding 1

Building Your Gun Shop's Brand

These five daily activities will provide the insight necessary to serve customers more effectively.
S4

A Solid Pistol at a Reasonable Price

The Stance gives Savage a good foothold in the handgun market
P 1

Handgun Ammo Pressure Explained

Help your customers understand the differences in ammo options.
57 1

The Rebirth of the 5.7x28mm Cartridge

Lots of shooters love the little 5.7x28mm cartridge, and gun companies are catering to them.
Vortex Optics 1

Vortex Helps Customers Well Beyond the Sale

Quality products and incredible support have helped Vortex Optics build a loyal following.
Gun safe

Protecting Guns from Humidity

There’s more to safe storage than locking guns in a safe.
Counter

Selling Customers on Your Store

Make more sales with these five tips for creating a superior in-store experience.
DSC 5086

Redesigning a Workhorse Shotgun

Ergonomic improvements make Stoeger’s semi-auto stalwart a nicer gun to handle.
SF3

Tested: Ruger’s Small Frame Autoloading Rifle

Ruger sets a high bar with the lighter, niftier AR-10-style SFAR.
Howard Communications Photo Library 7706

The Right Range and Tactical Wear

Top gear, from purpose-built hoodies and shirts to high-quality tactical boots and bullet-stopping vests.
I Stock 1147978493 5 15 WEST

7 Email Marketing Tips

Following a few basic rules can generate higher open rates and better engagement.
Ducks2

Gearing Up for the Great Plains

Outfitting for optimum efficiency will help your customers be prepared for every opportunity.