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From SSR Magazine Articles

ATN 1

Thermal Optics Turn On the Night

ATN brings practicality and efficiency to new-wave technology.
Possible lead

The Right Rangefinder

Play matchmaker to put the correct rangefinder in your customers’ hands.
Customers target

Expand Your Customer Base

Follow these simple strategies to help your shooting sports business pick up new customers.
TV 1

Making the Case for Polymer Rifle Cartridges

True Velocity developed a lighter and more efficient cartridge case for the military so personnel can carry more rounds at the same weight.
DJI 0013 Go

Doing More for Firearms Dealers

Growth and development help Kinsey’s become the go-to distributor for retailers with a core hunting focus.
Snub 1

Selling the Snubnose Revolver

Educate first-time buyers on the considerations between revolvers and semi-autos.
Turkey Guns 1

Anatomy of a Turkey Gun

A Texas hunt for Rios provides the perfect proving ground for Mossberg’s new 940 Pro Turkey shotgun.
MC2sc Aiming

Top Concealed Carry Guns to Consider

There are plenty of quality options for personal defense.
Sig Freedom 1

Sig Freedom Days Opens the Range

Sig Sauer is working to give more people a proper welcome to the shooting sports.
S11a

A Rifle That Punches Above Its Weight

The New Ridgeline Scout from Christensen Arms is a rifle for many shooting scenarios.
Optics 1

Proper Handgun Optic Installation

Mounting handgun optics isn’t difficult but it requires a little knowledge and the right tools.
CANADIAN WHITETAIL DEAN 2021 4

Improve the Fit of Any Gun

Boyds builds custom gunstocks to improve performance and the shooting experience.
M21 Ready

A Rifle for the Next Decade

The Nosler 21 is packed with high-tech features to make any hunter a precision shooter.