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Entries Tagged From SSR Magazine

Dressed 1

Dressed to Carry

Today’s tactical clothing offers useful features without the military look.
Trijicon

Optics are Enhancements

In this broad product category, success requires the right inventory strategy.
Credibility 1

Credibility at the Gun Counter

Firearms expertise is developed through education and experience.
Protek 75

Time to Sell Watches

ProTek designs military-grade watches so consumers can wear them with confidence.
Franchi 1

Franchi Delivers Premium Performance

The Momentum Elite is an extremely capable hunting rifle available in two new cartridge offerings.
6 MM 1

A Wildcat Cartridge’s Mainstream Success

The 6.5 Creedmoor lit the fire, but the 6mm is carrying the precision torch.
Trijicon 1

Military Tough, Consumer Friendly

Trijicon continues to push the evolution of advanced optics for a wide range of users
0 Q8 A9445

Concealed Sales Potential

The market is hot, and these five carry pistols are on customers’ lists.
Pexels kampus production 8173459

5 Rules for Video Marketing

It’s not as complicated as it sounds and it has the power to engage new customers.
Shotgun 1

The Do-All Shotgun Lives On

Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.
The Umarex Gauntlet

Rise of the Big Bore

Airguns are surging in popularity, led by the new class of large-caliber PCP models.
Nitro505b

Cross Over to High-End Crossbows

Top-end crossbows can tap a new revenue stream without going full-tilt into the archery business.
CB10

Old West and New Tech

Uberti gives the classic cowboy gun some modern upgrades.