From SSR Magazine Articles

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The Right Range and Tactical Wear

Top gear, from purpose-built hoodies and shirts to high-quality tactical boots and bullet-stopping vests.

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7 Email Marketing Tips

Following a few basic rules can generate higher open rates and better engagement.

February 28, 2023

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Gearing Up for the Great Plains

Outfitting for optimum efficiency will help your customers be prepared for every opportunity.

February 24, 2023

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Comparing Ruger and Mossberg Carbines

Ruger and Mossberg offer budget-friendly rifles that can survive brutal conditions.

February 21, 2023

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Rifle Stocks Built to Take a Beating

AG Composites is producing quality, custom rifle stocks that can stand up to anything

February 16, 2023

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Does Ammo Need to Go Lead Free?

Ammo rule for refuge lands isn’t based on science.

February 15, 2023

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Getting the Right Shotgun Fit

Help your customers choose the right shotgun and set it up to fit them properly.

February 14, 2023

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Selling Tactical Style and Function

Range and tactical apparel is a tricky market but it offers plenty of opportunity.

February 09, 2023

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Optical Performance Above the Price

Sell your customers on the top-end features many mid-priced optics boast.

February 08, 2023

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Dressed to Carry

Today’s tactical clothing offers useful features without the military look.

February 02, 2023

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Optics are Enhancements

In this broad product category, success requires the right inventory strategy.

February 01, 2023

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Credibility at the Gun Counter

Firearms expertise is developed through education and experience.

January 31, 2023

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Time to Sell Watches

ProTek designs military-grade watches so consumers can wear them with confidence.

January 25, 2023

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Franchi Delivers Premium Performance

The Momentum Elite is an extremely capable hunting rifle available in two new cartridge offerings.

January 17, 2023