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From SSR Magazine Articles

Firearm Training 1

Firearms Training Generates Business Growth

Providing quality training opportunities for new and advanced shooters will build a loyal base.
Gun Safety 1

Help Prevent Unintentional Discharges

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.
Gun sales 1

Increase Revenue Through Return Customers

While new customers are important, building your base of return customers should be a priority.
Taurus Judge TORO 1

The Judge is Red-Dot Ready

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.
Green Mountain barrel 1

Building Better Rifle Barrels

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.
Defense Ammo 1

A New Breed of High-Performance Defense Ammo

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.
Marlin lever action

New Rifles Spur Lever-Action Revival

The rifles of old Western movies are staking a claim on the modern firearm landscape.
Firearm Finishes

Firearm Finishes Explained

Your customers have questions about firearm finishes, and you should have answers.
SAR SR38 main

SAR Enters the Revolver Market

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.
Rifle1

Follow the Gun Sales Trends

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.
Handgun Safety 1

Here's How Active and Passive Handgun Safeties Work

Be ready to educate your customers about safety features and how they function.
AR Trigger Upgrade

Trigger Upgrades for AR Accuracy

These 7 drop-in triggers can improve the feel and performance of any AR rifle.

InfiRay Leans Into the Future of Thermal Optics

Focused research and development is helping InfiRay push the evolution of thermal optics.