Loading...

From SSR Magazine Articles

Defense Ammo 1

A New Breed of High-Performance Defense Ammo

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.
Marlin lever action

New Rifles Spur Lever-Action Revival

The rifles of old Western movies are staking a claim on the modern firearm landscape.
Firearm Finishes

Firearm Finishes Explained

Your customers have questions about firearm finishes, and you should have answers.
SAR SR38 main

SAR Enters the Revolver Market

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.
Rifle1

Follow the Gun Sales Trends

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.
Handgun Safety 1

Here's How Active and Passive Handgun Safeties Work

Be ready to educate your customers about safety features and how they function.
AR Trigger Upgrade

Trigger Upgrades for AR Accuracy

These 7 drop-in triggers can improve the feel and performance of any AR rifle.

InfiRay Leans Into the Future of Thermal Optics

Focused research and development is helping InfiRay push the evolution of thermal optics.

Think About Adding Attractive In-Store Security

Fortress builds attractive cabinets designed to survive anything a thief can throw at them.

The Return of a Classic Marlin Lever Action

Marlin brings back the Model 1894 Classic Lever Action.
NSSF firearms

The Basics of Selling NFA Firearms

Make sure you have a full understanding of regulations related to the sale of guns governed by the NFA.
Taurus Executive Judge

A Practical Argument for the .410 Revolver

The .410 revolver might not seem the most practical gun, but it’s plenty versatile.
Ammo Storage

The Right Way to Store Ammo

Make sure your customers know how to store their ammo to prevent degradation.