Business

How do you keep employees happy when they come to you excited to work in the hunting industry, only to learn that it’s almost all just work and very little hunting?

Innovation, networking and industry excellence take center stage at the 2025 ATA Show.

An Alabama blueprint for success — transforming archery from a niche hobby to an integral part of community sports culture.

Didn’t attend one of both of these trade shows in January 2025? Here’s what you missed.

We asked three archery retailers: “Is loitering a problem in your store, and how do you address it?”

Jordan Egli, director of marketing for Burris Optics, explains how the Oracle rangefinding bowsight and Oracle X rangefinding crossbow scope were developed, and how these products help bowhunters in the field.

The 2026 Archery Business & Hunting Retailer Pavilion at SHOT Show will showcase everything from bows and treestands to deer scents and trail cameras.

Russell Epperson’s creation of Scent Thief was so good it sparked a Department of Justice investigation. It continues to befuddle big game and predators, giving hunters an edge.

The search for a new — or a replacement — tax professional means understanding just what your archery shop needs.

Move stale inventory with the following advice.

Marketing doesn’t have to be a big, expensive endeavor if you do it properly.

Follow the “status awareness” approach to learn the leadership abilities of everyone in your company.

We asked three archery retailers: “What percentage of your league shooters buy a dedicated target bow, and how many shoot their bowhunting setups?”

This year’s winners include a new compound bow, a quick-release bino harness, and an innovative way to mount a wind detector.

Headed to SHOT Show 2025? We’ve got your guide to maximizing your experience.

We asked three archery retailers: “Approximately how much time do you spend bowhunting each fall, and how are you able to get away from your store during the busy hunting season?”

You can’t know everything about every product but you can boost revenue by becoming a resource for your local shooting sports community.