Business

Help for deciding on which influencer to work with, on what scale, and at what cost.

Nibal Achkar, owner and CEO of APA Archery in Biggar, Saskatchewan, discusses his company’s unique beginning and its innovative compound bows and arrow rests.

Email marketing is definitely still effective — if you do it correctly and intentionally.

How long do you really need to keep all the various types of tax-related paperwork?

Why mid-range bow sales could be the profit boost you’re looking for in your pro shop.

A glimpse into the future of firearm businesses

Stocking a winning product mix doesn’t just happen. Here’s why closely tracking sales, Internet chat rooms, and building good relationships with manufacturers help you buy smarter.

Tips to stock your store right.

We asked three archery retailers: “Are your crossbow sales higher or lower than 5 years ago, or are they about the same?” Here’s what they said.

Don’t let lousy arrow flight and inconsistent shooting frustrate your customers. Here’s a proven way to get them dialed-in and deadly for serious shooting.

Don’t assume long-term loyalty from your customers. Follow these tips to keep them calling back.

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

Firearms retailers can help protect customers by partnering with attorneys for seminars and classes.

In addition to providing outstanding service and top-notch products, archery shops should offer unique experiences customers just can’t get anywhere else.

Performance accountability is important, but proceed with caution to ensure productive discussions.

Send your customers out the door more informed, and less likely to return upset or with issues, by turning your staff into a cellular trail camera support team.

We asked three archery retailers: “Name an instance or two in which you let a customer down. What did you do to make things right again to regain their trust?”