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2026 ATA and SHOT Show Recaps

If you didn’t attend one or both of these trade shows in January 2026, here’s what you missed.
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On the Hill With the Archery Trade Association

How state and federal policies shape the future of archery and bowhunting.
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In the Spotlight: Wildlife Research Center

From starting with one whitetail lure to today’s successful lineup, Wildlife Research Center has stayed the course with affordable, high-quality products for hunters that make retailer registers jingle.
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Gun Safety at Your Shop's Counter

Gun safety standards at your counter are an absolute non-negotiable.
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Taking on a Leadership Role at Your Firearms Business

Learn the best way to assume a supervision position with a new company from someone who’s been there and done that.
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Omnichannel & Q-Commerce for Your Sporting Goods Store

Rapid delivery and click-and-collect are becoming more and more expected in today’s retail environment. How do you adapt?
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Behind the Counter — Bow and Crossbow Sales

We asked three archery retailers: “In what month(s) do you record the highest bow and crossbow sales?”
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How to Sell More Guns When No One Is Buying

Firearms retailers can use these strategies to make sales in a market downturn.
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New Year First Steps

What you do next matters. Now is the time to review trade show transactions and connections, as well as making a plan for the year ahead.
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Old School Advertising Isn’t Dead

When it comes to promoting your archery shop and upcoming events, it’s smart to consider local print, local TV, radio and even billboards.
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How to Turn Difficult Conversations Into Growth Opportunities

A step-by-step guide to navigating difficult conversations in both your business and personal lives.
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Turning Inventory Into Opportunity

Now is the time to take a hard look at product assortment and inventory levels in preparation for 2026.
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The Death of The Trade Show Has Been Highly Exaggerated

Don’t listen to the naysayers — trade shows are still alive and thriving in the firearms industry, and they’re a great place to do a lot of business in a short amount of time.
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The Right Entity for Your Firearms Business

The way your business is set up affects your taxes, your liability, and many other important factors.
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The Evolution of Deer Attractants: Why Synthetic Scents Are Redefining the Category

How advanced chemistry and changing market dynamics are creating new opportunities for retailers and hunters.
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How to Diversify Revenue Streams When Gun Sales Slow Down

You don’t need us to tell you that you’re not selling as many guns as you were a couple of years ago. How do you survive in a slump?
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Hosting Profitable Archery Classes and Events

Two archery pro shops — one in Florida and one in Georgia — have experienced growth and increased profits by offering engaging classes and events.
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Where Are All of the Workers?

Tips for attracting talented individuals to work for your business, as well as retaining qualified employees.

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