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Business

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Lessons Learned the Hard Way

We asked three archery retailers: “What are one or two of the more important lessons you learned the hard way during your business career?” Here’s what they said.
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Video: How TenPoint Contributes to Conservation

The “Connecting with Conservation” video series simplifies the message on how conservation is funded and informs hunters, anglers, trappers and shooters how they are primary funders of land, fish, and wildlife conservation in America.
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The Archery Business Pavilion at SHOT Show in 2025

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.
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Five Marketing Trends to Know

In the ever-changing world of marketing, several current trends could have a positive impact on your business.
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Welcome to the World of Digital Finance

How we handle money — or don’t handle it at all — has changed tremendously in the past decade. Have you kept up?
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Cash in on the Crossbow Craze

The number of crossbow hunters is increasing each year, and there’s no reason to think that trend won’t continue from coast to coast.
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Online Selling Success 1.0

Selling archery gear online is vital to existing in today’s digital world.
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Use Positive Management Strategies to Make Your Employees Feel Valued

Making employees feel they matter is critical to retention, engagement and good health.
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ATA Launches the Crossbow Technician Certification Course

Capitalize on the ATA’s new opportunity to become a certified crossbow technician.
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Use Positive Management Strategies to Make Your Employees Feel Valued

Making employees feel they matter is critical to retention, engagement and good health.
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What’s the Secret to Hiring and Keeping Good Workers?

Make your pay and benefits package match the effort required and win big on the labor front!
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Navigating the Retail Wilderness

In the vast retail landscape, minimum advertised pricing policies come with pros and cons.
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Creating a New Revenue Stream With a Smart Food Plot Partner

Creating and maintaining food plots on private tracts is one of the hottest segments in hunting. Here’s how two archery industry veterans have taken the concept to the next level, and how pro shops everywhere can benefit.
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Preparing for an ATF Inspection

Are you ready for an inspection if ATF investigators come knocking?
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2024 ATA Show Exhibitors Report Positive ROI

Exhibitors were impressed with the 2024 ATA Show turnout, venue and diversity of retailers from across the country who came with a business mentality.
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Behind the Scenes With Vantage Point Archery

Vantage Point Archery Marketing Manager Alex Christianson explains how the company grew out of a successful machine shop — Absolute Machining — and why its Made in the USA broadheads are unlike any others on the market.
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How Employee Recognition Programs Can Stop the Worker Exodus

Companies can stop The Big Quit by recognizing employees for good performance