Business

What’s new at ZEISS these days, and what does the company have planned for the future? Hunting Retailer spoke with Barton Dobbs, ZEISS’s head of hunting and nature sales for North America, about what’s new at ZEISS, what the company has planned for the future, how retailers can best sell Zeiss optics, and more.

Members share their feedback and appreciation for ATA’s Bow Technician Certification Course.

Executive VP of Sales and Brand Joe Snatchko explains what’s new with Barnett and in the industry.

Follow these action steps to get your problem employee back on track and make those around him or her happy campers.

With Minnesota legalizing their use beginning with the state’s 2023 general archery season, we revisit some keys to maximizing sales of crossbows and their accessories.

Last-minute requests, flurries throughout the day, and some late nights in archery shops all are part of the final weeks before deer season opens.

ATA members, hunters and anglers help pay for work by state wildlife agencies to manage wildlife and wild places, ensuring the future of hunting, fishing and other outdoor recreation.

In this ultra-competitive product category, don’t needlessly complicate things. When it comes to selling rangefinders, just stick to the basics.

Deciding to venture into selling hunting clothing is a significant choice that many archery shop owners inevitably encounter in their business journey.

Just like in any small business environment, some retailers too closely oversee their crew and create an uncomfortable workplace.

Consider these tips and tactics to better approach the busy season this year.

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

Take a page from the telecom industry’s playbook and start offering bundle deals.

The ATA's 2024 Archery and Bowhunting Summit provided helpful insights into archery and bowhunting participation numbers that state agencies and industry members can use in future efforts.

A family-owned and operated company for more than 55 years, MTM Case-Gard continues to produce products for shooting sports enthusiasts including bowhunters and target archers.

Struggling to make a profit on used guns? We’ve got your solutions.

Providing extra value and opportunity will give you leverage with price shoppers.