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Business

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The Discount Dilemma

Follow these tips to better manage product prices and customer expectations regarding discounts.
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Improve Your Retail Website

Brick-and-mortar retailers still need a professional web presence to draw new customers.
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Your Management Style Matters

Could your management style — from how you manage customers to employees to vendors — use improvement?
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Customers Love to Get Free Stuff, Right?

It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your company.
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Make Sense of the Broadhead Conglomeration

There have never been more broadheads on the market than today. Here are some pointers for juggling this tricky product category in a way that works for you and your customers.
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When Should You Put Merchandise on Sale?

If your product falls into one of these four categories, it’s probably best to drop the price.
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5 Most Common ATF Violations

Consultants offer advice on FFL best practices to stay compliant.
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How to Prevent Employee Burnout

Workers are burning out at record levels, but it doesn’t have to be that way.
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How to Prevent Employee Turnover Using Data Metrics

Data analytics can help organizations detect flight-risk employees and keep them on board.
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How to Maintain Text Marketing Compliance

It’s important you understand the benefits and complicated rules of text marketing.
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Behind the Scenes With Leapers

For more than 30 years, Leapers has been making optics and firearms accessories, investing in technology and building a brand.
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Be a Better Firearms Retailer

Big-box stores have more buying power, but price isn’t the measure of value.
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Re-Fletching Arrows

We asked three retailers: “What are your rates, and in which months do you see the biggest surge of arrows being brought in to be re-fletched? Also, do you suggest upgrades such as lighted nocks and arrow wraps?” Here’s what they said.
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Behind the Scenes With Music City Archery

Adaptability, innovation and an “all hands on deck” family mentality help Music City Archery thrive through all seasons.
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Targeting the Right Gun Sales Data

SCOPE programs collect and analyze data that strengthens shooting sports businesses.
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150 Archery Dealers Surveyed: Bows by the Numbers

The author surveyed 150 archery pro shops across the country. Here’s an inside look at the average number of compound and crossbow lines — and most popular ones — carried by them today.
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The Makings of a Best-Selling Hunting Bow

A look at what goes into a brand- or even market-winning hunting bow.