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5 Ways for the Firearms Retailer to Use LinkedIn

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.
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Use Your Point-of-Sale System to Boost Customer Satisfaction

Here are four ways that a sophisticated point-of-sale system can improve customer satisfaction rates in your store.
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Preparing for the Next Downturn

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?
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Credibility at the Gun Counter

Firearms expertise is developed through education and experience.
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Local Advertising Still Has Value for Your Firearms Business

In the days of SEO and social media, you can still benefit from hyper-local marketing that has been used for generations.
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Videos: New Product Award Winners From 2023 ATA Trade Show

Three products were recognized at the 2023 ATA Trade Show with New Product Launch Awards, including climbing sticks from Latitude Outdoors (gold), packs from Mystery Ranch (silver), and a bowsight from Redline Bowhunting (bronze).
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How To Handle Inventory Woes

Having too much or too little product in stock is a retailer’s nightmare. Here’s how to avoid these costly inventory issues.
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Archery Shop Talk: Floor Plan Fruition

A guide on how successful archery pro shops are laying out their floor plans.
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More Profits: Month by Month

Here’s a one-step-at-a-time approach to improving the management of your money, your business, and your life in the year ahead.
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How to Avoid Performance Bias Among Your Workers

More objective employee reviews can reduce turnover and boost engagement and motivation.
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How to Ensure You Make Money at SHOT 2023

If you’re behind on your SHOT Show plans, don’t give up hope. There are plenty of steps you can take to make your trip a success.
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Employee Performance Reviews: Why Should You Offer Them?

Unfortunately, many archery shop owners and managers choose not to conduct employee performance reviews on a regular basis.
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5 Rules for Video Marketing

It’s not as complicated as it sounds and it has the power to engage new customers.
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Behind the Counter: Challenging Product Categories

We asked three veteran archery retailers: “Which product categories are most difficult for you to sell?” Here’s what they had to say.
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Editor's Picks: Top 10 Hunting Retailer Stories of 2022

No one likes to pick favorites, but that's exactly what we did. Here is 10 of our top story picks from 2022.
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Slips, Falls and Piles of Stuff: Is Your FFL Store OSHA Safe?

OSHA has its own definition of “safe” that might not match up with yours. Are you unknowingly in violation?
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Editors’ Picks: Top 10 Archery Business Stories of 2022

Do you have a favorite article from the past year? Here’s our list of editors’ picks for top 10 Archery Business stories of 2022.