Business

Turn your idea of mentorship upside down and picture experienced workers learning from the younger generation.

Your social media efforts now will reap future benefits.

Barnett Crossbows Vice President of Marketing Mike Powell discusses the company’s 60th anniversary, its recent sale to Surge Outdoors, and what’s in store for the future.

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

You can use an accurate business assessment to help you make smart business decisions.

Bow cases are one of those products that sort of sell themselves, provided your staff is well-informed, you display cases in a meaningful way, and you offer tips to your customers on how to choose the right case — or two — for their needs.

Payroll services can help business owners stay organized and compliant with state laws.

The author learns what goes on behind closed doors as Prime Archery brainstorms, designs, builds and ultimately markets a new compound bow.

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.

ICOtec has been making predator calls for nearly 20 years and is looking forward to continued growth in the predator-hunting market.

Doinker Founder Bill Leven took a hard look at his company during the pandemic shutdown. After an 8-month halt in production, rumors of the legendary archery company’s demise are unfounded.

Details of an exit plan for your company should be worked out when you open the doors — or even earlier.

A customer’s lack of consistency with archery gear can be traced back to one (or more) of four reasons. The author explains each one in detail, and also provides paths to recovery.

If you’re concerned about your company's bottom line, any time of the year is a good opportunity to figure out how to trim overhead costs that may be eating away at your profits.

How to up your sales team’s game in the challenging product categories of treestands and ground blinds.

Constant political bickering among your crew reduces productivity, leads to hard feelings and could cost you customers if you don’t get it under control.

Does your store or range offer a ladies’ night? Here’s how to boost those numbers and make it bigger and better.