Business

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Get a Better ROI on Your Training Dollars

With an expenditure of time and money, you want to be sure you get the most out of training opportunities, which are most effective when they are part of a larger system of growth and improvement within your organization.

August 02, 2023

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5 Ways Local Print Advertising Still Works

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

August 01, 2023

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Tracking America's Outdoor Pursuits

Hunting, target shooting, fishing and boating all contribute to the social and economic well-being of our nation and its people.

August 01, 2023

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Fitting a Customer With a New Bow

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

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Are You Ready for the Next Sales Downturn?

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

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Are Problems Brewing in the Family Business?

Long-running, small family-run companies are to be applauded. But sometimes generational challenges threaten this wonderful institution.

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How to Keep Your Team Prepared for Change

An agile workforce can more easily navigate change and turbulence.

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Behind the Scenes With Vortex Broadheads

Steven Ward of Vortex Broadheads explains why his dad started the company in 1988 and what makes the company’s offerings stand out from the competition.

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Cultivate Food Plot Seed Sales

Selling food plot seed in an archery shop is challenging, but with the right approach, you can find your slice of the pie.

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Keep Customers From Eyeing Up Your Competitors

Here are four reasons why you may lose customers and what you can do about it.

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Fighting Social Media Trolls

Dealing with trolls? Here’s when to block, when to ignore and when to dig in and engage.

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Seven Core Elements of Shooting Range Safety Programs

Clear standards are necessary to ensure the health of shooters and range employees.

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Archery Shop Advice: 6 Tips for Summer Busy Season

Veteran archery shop owner Josiah Richards of Ross Outdoors in Phoenix, Arizona, provides insight on how his business dominates the summer busy season.

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Behind the Scenes: Interview With Meprolight

In a sea of red-dot optics companies, Meprolight sets itself apart.

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Behind the Counter: Social Media Decisions

We asked three veteran retailers, “What does your store’s social media presence look like?” Here’s what they had to say.

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Are You Experiencing Payroll Fluctuations?

If your payroll is fluctuating, let your insurance agent know.

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Getting Comfortable With an Honest Workplace

While the truth can hurt, everyone benefits from honest feedback.

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Selling Stabilizers and Quivers

Not everyone who walks in your front door is best served with Brand X stabilizer or Brand Y quiver. You must stock a reasonable selection, and cover all the price points.