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New Nocpix thermal transitions from rifle-mounted to handheld and back with a 1-MOA return to zero guarantee.

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.

Available in both men’s and women’s sizes, the Cold Snap II hunting boot from LaCrosse was designed for extreme cold conditions.

Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.

The Riddik thermal riflescope from BA Global Defense features an intuitive menu and a dial/press Active Turret for easy use.

In a market awash with precision promises and features that often add unwanted bulk and cost, the performance, trim form and budget-friendly MSRP delivered in this Howa makes it a standout.

Not all search engine optimization is helpful for a brick-and-mortar firearms retailer. You need to focus on local SEO to reach the people who might actually come into your store.

The bulk of your sales almost certainly come from deer hunters. Are you stocking what they’re shopping for?

Changing regulations are making it easier to buy suppressors, and hunters are getting on board.

This gear is sure to sell well during the colder months.

Do your performance appraisals penalize employees for displaying some of the qualities you actually need the most?

The XKG Wind Defender Shift Bundle from Kings Camo combines two purpose-built layers — the Anorak Jacket and Pant — engineered to keep hunters warm, quiet and focused in the stand.

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

PARD is delivering thermal and night vision optics with features above their price range.

PSE Archery has built the fastest carbon bow to date — the new-for-2026 Sicario.

Tips for keeping traffic up during hunting season.

The Akkar USA Marsh Magnum 12 blends power, performance and aesthetic appeal in a waterfowler’s dream 12-gauge over-and-under shotgun

There’s a growing market for airguns and smart retailers should be paying attention.

Bowhunting World Field Editor Darron McDougal calls the Xpedition Xlite 32 fun to shoot, effortless to aim, and deadly accurate.

The Diamondback Firearms .338 ARC AR pistol was designed for shooters who demand both innovation and reliability in a compact, high-performance package.