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Don't miss this selection of the season's hottest hunting gear.

Get consistent shot-to-shot performance with Dickinson Arms Komando 9mm ammunition.

Banking reform will play a critical role in the success of everyone in the firearms industry.

Mission Archery has introduced a new addition to its lineup that redefines entry-level performance — the all-new 2026 Menace XR youth compound bow.

It’s all the rage, but is long-range hunting really good for the future of the sport we all love?

The Ravin LR crossbow eliminates the guesswork and delivers to-the-yard precision out to surplus distances.

Why an online store matters more than ever for hunting retailers.

Crafted to endure harsh terrain, BTM (Brush to Mountain) Pro Pants from Forloh are made with a waxed nylon and cotton blend ripstop fabric that is water- and tear-resistant.

The Spectre 4K Dual-Core Cellular trail camera from Stealth Cam is a field- and security-ready solution for 24-hour surveillance.

Shell Shock Tech’s lightweight NAS3 casing and Nosler Ballistic Tip technology gives hunters unmatched accuracy, velocity and stopping power.

The Thermion Duo DXP50 riflescope provides excellent thermal capabilities and daylight versatility.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

Make sure your stick-and-string patrons are dressed to kill this season with the best in bowhunting apparel.

Up to 15% of hunters reload, which represents close to 3 million people nationwide. Are you cashing in by helping meet their needs?

Remembering legendary archer Byron Ferguson; Pope and Young announces new world record non-typical American elk; Team USA’s Ellison sets record with 6th World Cup Final win; Lancaster Archery Supply named one of Newsweek’s best; and Bowtech expands the Virtue lineup with new 80-pound draw weight option.

The world is changing, and the hunting retail experience is changing with it. Try these high-tech, new-wave tactics to keep your store up to date.

The Spandau RL Bolt-Action Rifle from SDS Arms combines classic styling with a modern bolt gun experience.

The Rocky Lightweight Commercial Military Boot provides durability and performance when needed most.

Mossberg’s new 590RM Mag-Fed Shotgun provides the capacity for any defensive situation.

Is selling online for you? Here’s how to do it right.