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The new expanded ATA Show will bring the community together for the biggest week in archery.

Deer hunters open their wallets in preparation for what, to many, is the most anticipated season of the year.

Shotguns and accessories represent the biggest segment of the shooting sports market.

The Edge Solar trail camera from Moultrie features an extra large solar panel for increased charging capacity.

The ATA can help you and your business stay current with the latest trends through many of its education-driven member benefits.

TriStar Arms unveils the lightweight and versatile KR22 .22 LR rifle.

Cheap camo backpacks won’t cut it for serious hunters, but these three packs will help you haul in premium sales.

The 7mm Backcountry was designed for serious hunters who cover a lot of ground.

New for bowhunters this season is the redesigned Latitude Gen 2 Profile Platform.

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

Tips for helping a new staff member gain the confidence they need to become an important part of your archery shop's team.

Light it up with the HIT Target Impact Indicator by Hornady.

Legacy Sports International introduces a lightweight 20-gauge version of its popular Citadel Mariner shotgun.

Compact, lightweight, perfect for a suppressor and chambered in a capable new cartridge, this rifle is truly fit for the backcountry.

The Kimber 2K11 double stack 1911 delivers impressive accuracy in an attractive package.

CEO Rory O’Loughlin provides a behind-the-scenes look at Vapor Trail Archery — the company he purchased in January 2020 — including the addition of its Factory Pro Shop.

Help your hunting patrons protect their ears this fall while cashing in on the latest and greatest suppressors to hit the market.

Don’t let delays in bow work cause long lines and angry customers. Use these tips to find the right number of bow techs and workstations for your shop’s setup and customer volume.

The RMR Type 2 Adjustable LED Reflex Sight features a 3.25 MOA green-dot reticle.

In sales, there is one rule above all others: PAY your people.