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Get brass clean as new with Ballistol’s Multi-Purpose Oil.

Your customers don’t have to spend a lot to get a quality bolt-action hunting rifle these days.

ScentLok’s new Merino Wool Fingerless Gloves deliver warmth while users maintain maximum dexterity.

A new retailer’s advice for entering the firearms industry

Managing inventory levels effectively is crucial for success. Here are some proven tips to improve your buying and selling strategy.

Girsan’s Influencer X line of 1911s is born of the original but offers more for today’s shooters.

ScentLok’s new Traverse Duffel 130L Roller offers a reliable, sporty and odor-controlling solution for transporting field gear and travel items.

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Nosler has added revolver/lever gun loads for its popular ASP line of ammunition.

Several selling points and some good options for customers considering a suppressor purchase.

A crossbow that delivers on a budget.

Tips for attracting talented individuals to work for your business, as well as retaining qualified employees.

Fiocchi’s Golden Turkey TSS shotshells raise the bar for turkey hunters seeking superior knockdown power.

Lyman has added its Accu-Prime technology to the All-American 8 Turret press and Victory single-station press.

Help your patrons keep their feet toasty warm, dry and scent free with boots designed specifically for the rigors of bowhunting.

Hunters and competition shooters have endless options for aftermarket rifle stocks, and those sales lead to more accessory sales.

Check out these tips for selling gun-cleaning kits and products, many of which are consumable and therefore something you can sell over and over.

Two archery pro shops — one in Florida and one in Georgia — have experienced growth and increased profits by offering engaging classes and events.

Kill gobblers at longer distances than ever before with Federal Premium Heavyweight TSS turkey loads — now offered in 28-gauge.

A few extra items thrown in a backpack can make a life-or-death difference when a hunting trip goes awry.