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A Guide to Growing Your Customer Base

Increasing your customer base can be challenging, but by keeping these tips in mind, it can be done.

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How to Deal With Customer Misunderstandings

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

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Give Your Small Business Personality

Your archery customers want the personal treatment, so give it to them.

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Let the Seller Beware

There might be business deals you can safely write up on a restaurant placemat. The sale of your business isn’t one of them.

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Match Your Customer With the Right Release Aid

There are different types of release aids for different types of archers and scenarios. Here are some tips for connecting your customer with the right one.

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Shark Hunting

Seeking investors isn’t quite like it’s portrayed on TV’s “Shark Tank,” but the show does offer truths would-be entrepreneurs can learn from.

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How to Attract High-Quality Employees

Use these tips to attract and recruit the best applicants for your position and company.

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Making a Case for Workplace Candor

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

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How Many Hunters Are There, Really?

How many hunters are there in the U.S. today, really? Are there more people hunting today than, say, 20 years ago? Which states have the most licensed hunters? How have the statistics changed over time?

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Bowsight Selling Tip: Take It Outside

To help consumers decide which bowsight is right for them, mount several of your best-selling models on a display riser that can be taken outside.

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What Insurance Options Are Right for My Business?

No one likes paying for something they hope they never use, but you can’t skimp on these types of insurance for your firearms business.

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Stop Losing Your Best Employees

Rather than use exit interviews to glean insights from departing employees, consider taking a more proactive approach with ‘stay’ interviews.

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Opinion: Don't Try to Change Casual Hunters

Not all hunters are diehards, and your pro shop — and the entire hunting industry — should welcome them with open arms.

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How to Get Credit

Maintain a good credit rating and you’ll still find financing at a time when money’s tight.

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Which Marketing Platform Is Best for Your Business?

Consider these factors to decide which promotional platforms will help you meet your goals.

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Display a Top-Notch Pop-Up Blind in Your Store

If you have the floor space available, displaying a pop-up blind featuring see-through walls will allow customers to see — literally — what they’ve been missing.

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Six Keys to Getting What You Want in Business

The Entrepreneurial Operating System can help you get a grip on your business.

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Top-Selling Archery Targets

We asked three veteran retailers: “Which archery target style sells best in your shop, and how do you keep a competitive angle with target sales?” Here’s what they had to say.