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ATA News march april beauty

5 Tips for Training and Retaining Your Employees

Train your pro shop staff to succeed and your archery business will, too.
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Is Body Art OK for Your Workforce?

Does your company have a workplace policy on piercings and tattoos?
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Good, Better, Best — Offering Quality Merchandise in Every Price Range

To gain the trust and repeat business of customers, offer them the best products for their money.
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7 Steps to a Better Online Reputation

When it comes to online reputation, no one can do as much damage to your company as you can do yourself. Take steps to improve how your business is perceived.
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Social Media’s Superfans — Growing Your Brand for You

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.
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Behind the Scenes With Mathews Archery

Mathews Archery Founder Matt McPherson provides insight into why the company he started 30 years ago continues to experience success in a highly competitive marketplace.
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Inventory Tip: DIY Products for Hunters

Two veteran retailers, one from the West and one from the Midwest, offer insight on stocking and selling specific products targeting DIY hunters.
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Right Credit, Right Reason

Don’t be afraid to borrow money when your business needs it. Just know good debt from bad debt and avoid getting overextended.
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Ponder Social Security Early and Often Throughout Your Career

Even if you’re years away from hanging up the towel for good, financial experts say you should frequently check on the status of your government retirement benefit and adjust plans accordingly.
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How to Partner With Other Businesses

You can make the most of your marketing dollars by teaming up with a local business — and they don’t even have to be in the hunting space at all.
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Rent Bows to Boost Profits

Renting bows can attract new customers and generate more revenue.
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The Best Store Setups for Whitetail Hunters

Deer hunters are about to drop into buying mode if they haven’t already. Are you prepared?
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Your Two Credit Identities

Personal and business credit scores and reports are separate, but lenders look at both in deciding on your business credit worthiness.
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How to Prepare for an Influx of Archery Customers

Use these six tips to conquer archery’s retail rush season.
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Video: Bowhunting Practice Tips to Share with Customers

Aaron Warbritton shares some valuable pointers for fine-tuning your archery skills during the hunting season.
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Building a Better Business Plan

Running your firearms business on a wing and a prayer doesn't work long-term. It's time to put a plan on paper.
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7 Ways to Jumpstart Your Busy Bowhunting Season

You can jumpstart the bowhunting busy season by trying the proven strategies outlines in this article.