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Behind the Counter: Challenging Product Categories

We asked three veteran archery retailers: “Which product categories are most difficult for you to sell?” Here’s what they had to say.
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Editor's Picks: Top 10 Hunting Retailer Stories of 2022

No one likes to pick favorites, but that's exactly what we did. Here is 10 of our top story picks from 2022.
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Slips, Falls and Piles of Stuff: Is Your FFL Store OSHA Safe?

OSHA has its own definition of “safe” that might not match up with yours. Are you unknowingly in violation?
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Editors’ Picks: Top 10 Archery Business Stories of 2022

Do you have a favorite article from the past year? Here’s our list of editors’ picks for top 10 Archery Business stories of 2022.
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Beginning a Mentorship Can Benefit You and Your Company

Turn your idea of mentorship upside down and picture experienced workers learning from the younger generation.
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Fuel the Social Media Fire

Your social media efforts now will reap future benefits.
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Behind the Scenes With Barnett Crossbows

Barnett Crossbows Vice President of Marketing Mike Powell discusses the company’s 60th anniversary, its recent sale to Surge Outdoors, and what’s in store for the future.
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Influencer Marketing: Pros and Cons for Your Firearms Business

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.
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Business Self-Assessments

You can use an accurate business assessment to help you make smart business decisions.
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Bring Up the Bow Case Conversation

Bow cases are one of those products that sort of sell themselves, provided your staff is well-informed, you display cases in a meaningful way, and you offer tips to your customers on how to choose the right case — or two — for their needs.
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Why You Should Consider Outsourcing Payroll

Payroll services can help business owners stay organized and compliant with state laws.
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The Road to a New Bow With Prime Archery

The author learns what goes on behind closed doors as Prime Archery brainstorms, designs, builds and ultimately markets a new compound bow.
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You Want Loyal Customers? Try Going Old School

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.
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The Future of ICOtec and Predator Hunting

ICOtec has been making predator calls for nearly 20 years and is looking forward to continued growth in the predator-hunting market.
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Behind the Scenes With Doinker

Doinker Founder Bill Leven took a hard look at his company during the pandemic shutdown. After an 8-month halt in production, rumors of the legendary archery company’s demise are unfounded.
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How to Ensure a Smooth Transition for the Sale of Your Business

Details of an exit plan for your company should be worked out when you open the doors — or even earlier.
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Shooting Tips: 4 Reasons Why an Arrow Misses the Bull’s-Eye

A customer’s lack of consistency with archery gear can be traced back to one (or more) of four reasons. The author explains each one in detail, and also provides paths to recovery.