Trent Marsh Articles

We’re witnessing a transition as the elder millennials ascend to leadership roles. What does this mean for the industry, management, and this generation itself as Boomers and Gen Xers start to move out and a new generation takes over?

What customers get wrong about buying scopes, and what they really need to know.

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

With so many marketers vying for customer dollars, how do you compete?

When it comes to promoting your archery shop and upcoming events, it’s smart to consider local print, local TV, radio and even billboards.

Tips for keeping traffic up during hunting season.

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

Are ready-made bundles really working for your customer?

Send your customers out the door more informed, and less likely to return upset or with issues, by turning your staff into a cellular trail camera support team.

How do you keep employees happy when they come to you excited to work in the hunting industry, only to learn that it’s almost all just work and very little hunting?

Trappers are a niche, for sure, but a passionate one — and there’s money to be made in selling trapping supplies.

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

Promotional staffs aren’t just for big, national brands. Could a local prostaff help your shop grow?