Entries Tagged Trent Marsh

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

With so many marketers vying for customer dollars, how do you compete?

When it comes to promoting your archery shop and upcoming events, it’s smart to consider local print, local TV, radio and even billboards.

Tips for keeping traffic up during hunting season.

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

Are ready-made bundles really working for your customer?

Send your customers out the door more informed, and less likely to return upset or with issues, by turning your staff into a cellular trail camera support team.

How do you keep employees happy when they come to you excited to work in the hunting industry, only to learn that it’s almost all just work and very little hunting?

Trappers are a niche, for sure, but a passionate one — and there’s money to be made in selling trapping supplies.

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

Promotional staffs aren’t just for big, national brands. Could a local prostaff help your shop grow?

Having a solid public relations plan and navigating local and social media can set your shop apart.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?