From TR magazine Articles

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Building a Better Business Plan

Running your firearms business on a wing and a prayer doesn't work long-term. It's time to put a plan on paper.

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9 Must-See Handguns for 2022

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

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How to Deal With Customer Misunderstandings

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

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Deep-Concealment Options for Concealed Carriers

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

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Making a Case for Workplace Candor

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

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Reviewed: Ruger LCP II .380 ACP and .22LR Lite-Rack

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

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6 Ways to Enhance “the Experience” at Your Gun Range

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

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Four Great Holsters for Microcompact Pistols

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

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Interview: Zeiss Looks Forward

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

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Six Keys to Getting What You Want in Business

The Entrepreneurial Operating System can help you get a grip on your business.

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Add 20% to Your Bottom Line With These Five Questions

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

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How Long Has It Been Since Your Last Social Media Post?

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.

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Is It Time for Your Firearms Business to Expand?

There are some key considerations to keep in mind when you’re thinking about expanding into a second location by buying an existing business.

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Precision Rifle Sales Offer Serious Upsell Potential

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.