The firearm industry has long excelled at catering to its core audience, but what about those who don’t identify as Second Amendment advocates or avid shooters? As the industry evolves, so does its potential customer base. Women, Gen Z and those outside the traditional firearm enthusiast demographic represent untapped opportunities for growth — if retailers are willing to adapt.Drawing from my experience working in my family’s three indoor shooting ranges, as the Second Amendment expert for Turning Point USA and years of generational research, I’ve identified key strategies for bridging this gap. Over the past five years, I’ve developed a women’s training
