Selling Multitools: The Ultimate Everyday Companion

A multitool is an essential piece of EDC gear for many shooters and hunters.

Selling Multitools: The Ultimate Everyday Companion

There are very few pieces of everyday gear that manage to be simultaneously indispensable and completely unassuming, but the multitool is certainly one of them. It’s not flashy, it rarely draws attention — but the moment you need to tighten a screw, snip a stray piece of wire, or simply open a stubborn box, it transforms from a simple object into a lifeline that, if you’re like me, you simply can’t live without. This concept of combining multiple functions into a single, compact unit is the reason why the multitool has moved far beyond a niche gadget and has earned a permanent place in the pockets and packs of millions of well-prepared folks across the globe.

The core benefit of the multitool is simple: efficiency of space and weight. Carrying a full set of pliers, screwdrivers, a file, a saw, and a knife blade individually might require a large bag or toolbox. The multitool shrinks this entire assembly down to something that can ride on a keychain or clip to a belt. This consolidation is a game-changer when every ounce and inch counts, especially when your surroundings don’t provide easy access to a full tool kit. From simple everyday carry to mission-specific roles, the multitool excels by making robust capability portable.

 

How It All Began — Tim Leatherman’s Game-Changing Idea

By 1970, multi-bladed pocket knives had already been around for many years. Perhaps the most familiar, the Boy Scout pocket knife with its two blades, bottle opener, can opener, awl punch and flathead screwdriver, first appeared in 1911 — but the true modern multitool was born from one man’s frustration on a budget road trip across Europe in the late 1970s.

Tim Leatherman kept running into minor repairs like leaky hotel plumbing and a car with lots of minor issues that his Boy Scout-style knife simply couldn’t handle. What he really needed, he realized, was a pair of pliers that carried a toolbox with them. After years of sketching and prototyping and dozens of rejections from knife companies, Tim launched the Pocket Survival Tool (PST) in 1983. Built around a sturdy, folding pliers with a selection of blades and drivers tucked into the handles, the PST set the template every future multitool would follow. More than just a successful product, it created an entirely new category of gear. I got my first one in 1991, but currently have a Leatherman Wave given to me by my mother that is over 20 years old and I carry with me on every hunting outing.

 

A Multitool for Every Environment

When we talk about a “multitool,” it’s helpful to break down its role based on where it “lives.” The need for impromptu repairs doesn’t respect traditional boundaries or timelines — and neither should your customers’ preparedness.

Consider your car, for instance. Your glove box should host a tool that can handle minor roadside emergencies. This certainly isn’t about overhauling your engine, (though I did once see a starter removed and replaced with a multitool in rural Africa) but more about those quick, sometimes frustrating fixes. You might need the pliers to tighten a battery terminal that’s worked loose, or to clamp shut a piece of trim that’s suddenly rattling on the highway. A wire cutter can snip a zip tie that’s holding something in place for a temporary fix, or the flathead screwdriver might be the only tool that can pry off a stubborn fuse or headlight cover. In a genuine emergency, having a tool with a good, strong blade or even a dedicated seatbelt cutter can literally save a life, making a glove box multitool a critical safety component, not just a “repair” item.

A range bag, whether for sport shooting or tactical training, is another environment where specialized multitools shine. Firearms rely on tight tolerances and often very specific fasteners. A loose scope mount, a carbon-fouled bolt carrier group, or a wobbly grip screw can derail an entire day of shooting. The standard multitool is often a good start, but this is where purpose-built designs come into their own. Take the Real Avid Gun Tool —  a multitool that literally built a multimillion dollar company. This full-sized tool is a perfect example of a design that abandons the generalist approach in favor of mission specificity. It’s not just a collection of random parts — it’s a dedicated gunsmithing kit folded into a heavy-duty chassis. It features a universal choke wrench for shotguns, a magnetic bit driver with a full range of firearm-specific hex and Torx bits for optics and accessories, and even more specialized tools like pin punches and carbon scrapers for cleaning the stubborn build-up that can plague semi-automatic rifles and pistols. Carrying this kind of comprehensive field-repair capability means your customer can diagnose and fix almost any minor malfunction right on the firing line, maximizing shooting time and ensuring equipment remains reliable.

Out in the wild, the hunting pack or camping kit demands a rugged, versatile tool.

In the deep woods, an equipment failure can turn a minor inconvenience into a serious problem. Here, the multitool often serves dual roles — general survival prep and specialized field dressing. The saw blade, often overlooked in urban settings, becomes invaluable for cutting small branches from a tree stand or scoring a pelvic bone for easier field dressing. The knife is used for everything from slicing food to quartering game. The pliers are perfect for pulling stuck hooks, twisting heavy-gauge wire for a makeshift shelter, or even extracting a splinter under difficult conditions like I once had to miles into the mountains. In this environment, the multitool’s function and durability are essential — it must withstand dirt, moisture and heavy use without failure.

Finally, there’s the personal carry, the EDC tool that rides on a belt or in a pocket every single day. This is the realm of the “everyday hero,” the tool that solves the constant stream of tiny annoyances that collectively sap your customer’s time and patience.

The beauty of this category is its diversity of both size and function.

 

From Keychain to Belt-Worn Powerhouse

The size of a multitool directly dictates its leverage and capability, which is why the truly prepared often employ a tiered approach to their tools.

At the smallest end, you have the “keychain” tools. These are minimalist designs, often no bigger than a house key or a pack of gum. They sacrifice heavy-duty strength for maximum portability. Their value isn’t in tackling major construction projects, but in being with you all the time. You’re never without your keys, so you’re never without the simple tools they hold: a tiny flathead for eyeglasses, a quick-access bottle opener, or even a small blade for opening blister packs and mail. Tools like the miniature scissors found on many keychain-sized models are arguably the most used tool on this scale, offering a way to trim nails, open packages, or even snip out coupons for your favorite tactical store.

The belt-worn or pocket-clipped tool is the real workhorse of the multitool family, exemplified by many of the folding plier-based designs on the market. These are full-size tools that offer excellent leverage and utility thanks to their full-sized design. They can handle serious tasks — cutting through fencing wire, substituting for a crescent wrench on a loose bolt, or functioning as a strong, non-folding pocketknife. Their heavier construction and larger component size mean the pliers are actually useful, and the now often multi-head bit screwdrivers engage fully, reducing the risk of stripping the screw you’re working on. These tools are often carried in a nylon or leather sheath on the belt, making them instantly accessible with one hand — a great feature for professionals, tradesmen, or anyone frequently working with both hands. How many times have you been holding a nut on or two pieces of wire together, only to have to let go to retrieve a wrench or pliers to help?

Finally, we have the specialty full-sized tools like the aforementioned Gun Tool. These are generally bulkier and heavier and are purpose-built. They are not designed for convenience or discrete carry — they’re designed for maximum functionality within a narrow context. They don’t just have “a screwdriver,” they have a bit system that accepts standard 1/4-inch hex bits, allowing you to carry a massive variety of them for every possible need. They often include special implements like a dedicated hammer face, proprietary scrapers, or locking mechanisms that transform the tool into something functionally equivalent to a dedicated fixed-blade knife or precision wrench. While they might be too large for casual pocket carry, they are perfectly sized for a vehicle’s console, a workbench, or a specialized equipment or range bag where their concentrated power justifies the footprint.

 

The Contenders

Today’s heaviest-duty multitools are designed to rival full-size shop tools while still folding small enough for a belt pouch. Gerber’s Dual-Force is a current champion of raw strength. Its secret lies in layered plier jaws and a unique two-position slip-joint head that can open extra wide or clamp down with exceptional force — Gerber claims up to twice the gripping and prying power of conventional designs. A center-line bit driver sits exactly on the tool’s pivot axis, giving genuine screwdriver torque instead of the usual wobbly compromise.

SOG takes a different route with physics instead of bulk. The PowerAccess Assist MT uses SOG’s patented Compound Leverage system: opposing gears that effectively double the force you apply to the pliers. Cutting heavy wire or turning stubborn bolts becomes dramatically easier, and the tool still packs 21 functions without feeling bloated.

Whether you’re hanging off a ladder or responding to an emergency, fumbling with handles is not an option. SOG basically invented push-button plier deployment with the SwitchPlier series. One firm press on the button and the pliers snap open and lock, ready for action, even if your other hand is otherwise occupied. The same model also offers assisted blade opening so the most-used tools flick out and lock with a quick thumb motion. SOG’s PowerAccess Assist MT combines both philosophies: Compound Leverage pliers plus spring-assisted blades, making it one of the fastest and most powerful all-rounders on the market.

 

The Niche Masters: Tools Built for One Job Extremely Well

Some multitools don’t try to do everything; they obsess over a single high-stakes task instead. Real Avid has become the go-to brand for shooters who treat firearm maintenance as seriously as the firearms themselves. The Real Avid Pistol Tool is essentially a 1911 and modern striker-fired handgun armorer’s kit that fits in your pocket: pin punches, optic torque drivers, a barrel-bushing wrench, and even a small metal pick for clearing primer flow issues. For AR-platform rifles, the Real Avid AR-15 Tool is unmatched. It includes a precision carbon scraper that reaches every surface of the bolt carrier group, a cotter-pin puller, a bolt-override mallet face, and an A2 front-sight tool — everything needed to keep an AR platform running in the field without dragging a full cleaning bench along.

 

The Everyday Carry Essentials

The multitool you actually have on you beats the perfect one left at home. That’s why ultra-compact keychain models remain so popular. A great example is the Gerber Broadhead. Barely larger than a house key, it still delivers five genuinely useful functions: a pry bar/package opener, bottle opener, two sizes of flathead driver, a Phillips driver, and a ¼-inch bit holder (though not ideal, it DOES function — and is certainly better than nothing!). It rides unnoticed on your keyring until the moment you’re wrestling with blister packaging or need to tighten a loose screw — and then it saves the day.

Ultimately, the true benefit of carrying a multitool, regardless of its size, boils down to peace of mind. It’s the confidence that comes from knowing you possess the ability to adapt, repair and overcome many minor mechanical setbacks. It removes the dependence on a bulky, perfectly stocked toolbox, instead offering a highly curated, ultra-compact set of solutions that are always within reach. I’m never without at least one of the above classes of tools, and, thanks to you, your customers won’t be, either.



Discussion

Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.