From SSR Magazine Articles

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

From military surplus to lab-driven ballistic innovation, Hornady drives the industry forward.

The guns we sell have triggers and so do the customers we sell them to. Trip the right triggers and sales will follow.

Getting the most out of your SHOT Show experience takes planning and a little strategy.

Marlin’s new Dark Series rifles combine classic action with modern tactical features.

Browning and Leupold combine for a combo your customers will want to take afield.

Galco delivers holsters that are handsome enough for Hollywood and tough enough to handle the real world.

Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.

Colt adds to its den of snakes with the King Cobra, available now in .357 Magnum.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.

Today's modern airguns don't need powder to pack a punch, attract customers or pump up your profits.

How can any business compete for the ever-dwindling number of workers available in today’s marketplace?