From SSR Magazine Articles

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Modern inline blackpowder guns are accurate, dependable and relatively easy to operate. For a modest price, your customers can greatly extend their time in the woods and overall odds of success. That should be an easy sell.

A tour of the EOTech factory and chance to test products at the shooting range reveal more about this high-tech, growing company as it looks to the future.

Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

To help customers who have questions and also sell more used guns, learn how to break through the mystery of rifle headspace.

The ammunition shortage is over and inventories have grown, but some cartridges have always been hard to find — until now, thanks to Doubletap Ammunition.

The new Kimber Hunter rifle line, available in popular calibers, makes high performance more obtainable thanks to an affordable price point.

Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.

Bag and pack manufacturer Drago combines high-end features, affordable prices and strong sales opportunities for dealers.

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.