From SSR Magazine Articles

Springfield XD Mod 2

Years of Feedback, Tactical Upgrades Shine in Springfield XD MOD.2

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Traditions Muzzleloader Luke Laggis

Back To Traditions: Modern Muzzleloaders Help Make Sales, Fill Tags

Modern inline blackpowder guns are accurate, dependable and relatively easy to operate. For a modest price, your customers can greatly extend their time in the woods and overall odds of success. That should be an easy sell.

EO Tech at range Vudu scope Photo Mike Schoblaska

Looking at the Past, Present and Future With EOTech

A tour of the EOTech factory and chance to test products at the shooting range reveal more about this high-tech, growing company as it looks to the future.

Marlin retools lever action 1894

Marlin Firearms Gives Customers Some New Leverage

Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.

NSSF Shooting Range new site 190320 092108

Outdoor Shooting Sports Retail Industry Reinvents Itself

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Rifle headspace ammunition bullets seated neck

What Is Rifle Headspace and Why Is It Important?

To help customers who have questions and also sell more used guns, learn how to break through the mystery of rifle headspace.

February 21, 2019

DOUBLETAP ammunition variety

Doubletap Ammunition Offers Dealer Program for Hard-to-Find Loads

The ammunition shortage is over and inventories have grown, but some cartridges have always been hard to find — until now, thanks to Doubletap Ammunition.

February 05, 2019

KIMBER HUNTER Performance quality at value price Photo by Scott Mayer

Rifle Review: Kimber Hunter Provides Performance, Affordability

The new Kimber Hunter rifle line, available in popular calibers, makes high performance more obtainable thanks to an affordable price point.

January 25, 2019

RENT TO GROW Shooting rental guns at a range Photo by Mike Faw

Rent to Grow: Gun Rentals Provide Profit Opportunities

Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.

January 22, 2019

Drago founders Carl Garcia and Lou Garcia

Drago Provides Strong Sales Opportunities for Dealers

Bag and pack manufacturer Drago combines high-end features, affordable prices and strong sales opportunities for dealers.

January 21, 2019

VALKYRIE 224 Valkyrie ammo

What's the Big Deal With the 224 Valkyrie?

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

January 18, 2019

John hafner 262

Knowledge Is Power — But Does It Make Retail Sales?

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

January 17, 2019

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2019 SHOT Show Brings the Industry Together

SHOT Show provides opportunities to learn, network and see everything that’s new in the shooting sports and outdoors industry.

January 14, 2019

Accessories added to the TREAD give shooters multiple options for customization Photo by Alan Clemons

Sig Sauer M400 Tread Is Breaking the AR Mold

The new Sig Sauer M400 TREAD is a new, affordable rifle that is fun to shoot and comes with a full line of custom accessories.

January 11, 2019