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From SSR Magazine Articles

SIG P365 Pocket Carry copy 190104 134225

Demand High for New Pocket-Sized SIG Sauer P365 Pistol

There are many reasons why SIG Sauer's P365 is so popular and why, as a retailer, you will likely see consumer demand continue for some time.
RISE Armament Competition RA 315 e1542990365396 190104 134224

Rifle Review: RISE Armament Competition RA-315

The RISE Armament Competition RA-315 may have just what you need because it has some features not found on many other ARs you probably carry.
I Stock 490370108 190104 124511

7 Things You Should Know About Optics

There's no market in the shooting sports industry that people think they know more about despite actually knowing less.
Nighthawk Korth revolver 190104 134222

Nighthawk, Korth Team Up for High-end Mongoose Wheelgun

Now working with Korth, Nighthawk has entered the high-quality revolver market. The two companies have created the Mongoose for discriminating buyers.
Air Force Texan SS air rifle 190104 134152

Capitalizing on the Power and Margins of Airguns

Air rifles have evolved over the years and grown in popularity. We have a conversation about the airgun market with AirForce company founder John McCaslin.
Hunter Customers Hilary Dyer with New Mexico pronghorn 190104 134158

Three Ways to Help Your Hunting Customers Close the Distance

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.
PR mchale hearing0515 190104 123531

How To Sell Higher-End Hearing Protection

The benefits of preserving what hearing we have are incalculable. The hard part is convincing people they need to invest in prevention of a long-term problem.
INSURANCE 2 190104 134031

How to Understand Insurance Policy Nuances to Protect Your Firearms Business

You can’t operate a gun store without insurance coverage, especially if you have a loan. Get help from a knowledgeable insurance agent to cover your investment.
SQUIRREL MASTER CLASSIC A handful of squirrels and a day in the woods is fun Photo by Mark Olis 190104 133950

Squirrel Hunting With Airguns Takes Center Stage

Big game might get all the glory, but squirrel hunting with airguns and spending time in the woods with good people can take you back in time.
I Stock 502297791 190104 134005

Is Your Store Safe? Take Steps to Protect Employees From Slips, Falls and Stuff

Despite those horrifying stories that make headlines, by most statistical measures we are generally safer living in the United States today than ever before.
Shooting Sports Industry firearm sales 190104 134004

The Shooting Sports Industry has a Supreme Future

The forecast of shooting sports is supremely bright, as stars continue to align in favor of the industry.
WALTHER PPQ pistol 190104 133954

Q&A With Walther USA Marketing Manager, Pro Shooter Cody Osborn

Cody Osborn, Walther USA’s Marketing Manager and pro shooter, provides insight into the company, a new product and future direction.
GLOCK ESSENTIALS Apex trigger by Tom Mc Hale 190104 133946

It’s Time to Offer These Essential Glock Upgrades

If you want to improve the performance of a Glock then address the trigger system and sights to make the pistol easier to shoot well.