From SSR Magazine Articles

Jace Bauserman Browning A5 shotgun Gunnison River

Browning A5: A Classic in New Clothes

Browning’s legendary A5 is the right blend of beauty and brawn and promises no-fail performance no matter how miserable the conditions.

Federal TSS Ammuntion for turkeys

Guns for Gobblers: Stock Up on Purpose-Built Turkey Gear

Stock up on purpose-built gear to serve the growing legion of dedicated turkey hunters.

Black Hills Ammunition 65 Creedmoor

New Lines of Ammo Customers Will Be After

Get familiar with the new lines of ammunition your customers will be asking about.

Mossberg 464 SPX 3030 SUPPRESSOR

12 Legit Lever Action Rifles Worth Stocking

Get familiar with the new rifles your lever-loving customers will be seeking.

Savage MSR10 Hunter rifle youth shooter photo Jace Bauserman

Savage MSR-10 Hunter: A Repeating Dream

Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.

Henry Repeating Rifles All Weather lever action

Henry Repeating Arms Continues to Innovate

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

Firearms Indoor Shooting Range women

Reach New Customers With Range Days and Events

Women’s range days and other special events can lead to greater participation and stronger sales.

Selling Handgun Accessories Howard Communications Photo Library 5238 copy

Selling Handguns? Don't Forget the Accessories.

Having a supply of quality handgun accessories and selling them can be the difference between profits and losses.

Reloading equipment

How Reloading Helps Spur Repeat Sales

Quality inventory with reloading supplies along with good, knowledgeable customer service can foster higher sales volume.

Mantis X10 phone app and firearm

High-tech Handgun Training With the Mantis X10

New practice equipment with the Mantix X10 training system records and analyzes movements to improve essential skills.

Sig Sauer P320 Compact

With Ultracompact Pistols, Pocket the Potential of Concealed Carry

Despite the naysayers, ultracompact pistols and revolvers are more popular than ever.

Cleaning up at the register

Stock Quality Cleaning Supplies to Increase Revenue

Good advice, along with the right gun cleaning tools and supplies, will make you a trusted resource for your customers.

LEE Breech Lock Bushings

Lee Precision Offers a Wave of Innovation

Lee Precision is focused on product advancement and value for reloaders and dealers.

Badlands 1 Vario system jace binos

With the Badlands Vario, Sell Your Customers on Versatility

With the Badlands Vario pack system you can sell your customers on its versatility for their hunting and outdoors activities.