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From SSR Magazine Articles

Customer Service means sales compromise assistance 1 photo by NSSF

Business Tip: How to Attract Workers Affordably

How can any business compete for the ever-dwindling number of workers available in today’s marketplace?
08 American Pistol Ruger photo copy

The Ruger Evolution: Firearms Your Customers Want

Ruger may not be the oldest firearm maker in the United States, but it is the largest and one of the most financially sound. The company’s product offerings are so diverse it likely has a gun to fit the needs of just about any shooter.
MTM Gun Cleaning Patch Catcher copy

See the Top Reloading Products Customers Want

Take a look at the best reloading products your customers will want to see this season.
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Merchandising Tricks of the Pros

Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.
Crimson trace lg

Hunting Equity Sharks: Tips To Prepare Investment Proposals

Preparing an investment proposal requires the same approach as planning a successful hunt.
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Business Tip: Think Macro, Act Micro

Understanding larger industry trends as well as local demands will help you serve your market.
Ranging with scopes 1 copy

Ranging Distances With Your Riflescope

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.
Let Customers Speak Photo by NSSF

Let Your Customers Speak, and Pay Attention

Improving your business and boosting profits can be as simple as listening to your customers.
Handgun Accuracy by Tom Mc Hale

Handgun Accuracy: Accurize Your Customers’ Handguns

Aftermarket triggers and barrels are easy to install and will help your customers print tighter groups.
Retay Masai Mara shotgun

Review: Retay Masai Mara Shotgun

Retay’s inertia-action Masai Mara shotgun delivers fit and finish above its price.
Reloading equipment

Getting Into the Reloading Business: Smart Move?

Stocking versatile, quality tools and supplies will help you meet a majority of your market’s needs.
Sig BDX Combo Kits include BDX Whiskey Series Optic and BDX Rangfinder

Sig Sauer's Big Bet on the BDX Optics System

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.
Mossberg MC1sc Hilary Dyer at range

Mossberg MC1sc: Plenty for the Money

Mossberg makes a splash with the MC1sc, its first new handgun in 100 years.