From HR magazine Articles

Thermal is hot, hot, hot, but there’s a lot to know about selling this technology and meeting customer expectations — and budgets.

Just like in any small business environment, some retailers too closely oversee their crew and create an uncomfortable workplace.

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

Take a page from the telecom industry’s playbook and start offering bundle deals.

Struggling to make a profit on used guns? We’ve got your solutions.

Hunters are known knife junkies, and they won’t be able to resist these models.

These three handguns are fit for the hunt and will appeal to customers.

Companies can combat employee turnover by recognizing workers for good performance.

Arm your wing-shooting patrons with the very best shotshells for their upland and waterfowl adventures.

Knife blade styles can be confusing. Cut through the marketing and get right to the point for your blade-buying customers.

The Scout Rifle was designed by Col. Jeff Cooper to be a do-it-all gun, and the concept is still popular.

It’s not as simple as grabbing a box of .270 off the shelf. Today, you need to be able to educate customers on the different projectile options in factory ammo.

In the ever-changing world of marketing, several current trends could have a positive impact on your business.