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Transforming Archery

An Alabama blueprint for success — transforming archery from a niche hobby to an integral part of community sports culture.

Taylors Company 1

New Tech, Classic Style

Taylor’s & Company is dedicated to keeping classic firearms alive and making them more capable than ever before.

AB Pavilion lead pic 2025

2025 ATA and SHOT Show Recaps

Didn’t attend one of both of these trade shows in January 2025? Here’s what you missed.

Rimfire

Rimfire Roundup

The .22 LR never goes out of style, and small game hunters and plinkers alike will flock to these hunting models.

Web Mission 1

Crossbow Review: Mission SUB-1 XR

Balance, accuracy, and dependability intersect right here.

Armasight Warden

Armasight Warden 640 Handheld Thermal Optic

A compact design, large field of view and user-friendly features make the Warden 640 a great choice for hunters.

Turkey

Turkey Ammo Options

What are turkey hunters looking for this season?

Nocpix Quest H50 R 2k Side A1

Nocpix Quest Rangefinding Thermal Binoculars

Nocpix Quest rangefinding thermal binoculars feature a traditional binocular design with full-rubber coating and an IP67 rating for durability and comfort in harsh conditions.

Sig Sauer MCX SPEAR 1

The MCX-Spear LT is an Advanced Modern Sporting Rifle

Sig Sauer’s MCX-SPEAR LT IR is among the top AR-15-platform rifles on the market.

News beauty

2025 ATA Board of Directors Election Results and Other Industry News

ATA announces 2025 Board of Directors election results; three new names on the USA's World Cup team; vendor space available at Pope and Young Convention; and ATA celebrates FET legislation introduction.