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In the Spotlight: Schaffer Performance Archery

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

Bodie Turner 2025 Vegas Shoot pic

Bodie Turner Breaks Record at 2025 Vegas Shoot and Other Industry News

Bodie Turner breaks record at 2025 Vegas Shoot; Delaware becomes 50th state with NASP; list of Pope and Young live auction hunts continues to grow; and Texas A&M wins Indoor Championship.

WOW

The Irresistible Offer

Wow your customers with an offer that’s too good to pass up.

ATA Top Show Pics collage

Everything You Missed at the 2025 ATA Show

A list of key takeaways from the 2025 bow show.

8 Hammer-Fired Guns for Concealed Carry

The concealed carry market isn’t all about striker-fired guns anymore.

Business M

Managing Expectations

How do you keep employees happy when they come to you excited to work in the hunting industry, only to learn that it’s almost all just work and very little hunting?

Blaser

Blaser FBX Competition Shotgun

The new Blaser FBX has extraordinary balance and weight distribution for an effortless swing and fatigue-free shooting.

ATA News Brief recap pic

2025 ATA Show Highlights

Innovation, networking and industry excellence take center stage at the 2025 ATA Show.

Stock Up for Trappers

Winchester Longbeard TSS

Winchester Long Beard TSS Turkey Loads

Winchester adds muscle to its Long Beard turkey shotshell lineup with a TTS shot option.