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Williams

12 New Red-Dots for 2025

Innovative new technologies and functional improvements are driving the red-dot market.

Reese Hornady

10 Big-Game Ammo Options to Bag More Sales

Big-game hunting is actually growing in popularity in recent years, and all those hunters are clamoring for ammo.

Firefield 10 X LPVO

Firefield Rapidstrike LPVO Riflescope

Firefield’s Rapidstrike 1-10x24mm LPVO Riflescope is the latest addition to its Rapidstrike series.

3 Hot New Riflescopes

Barnes Harvest Box leaves

Barnes Bullets Harvest Ammunition

Barnes Bullets launches a new Harvest ammunition line for the whitetail and thin-skinned game market.

Web Bowtech 6

Bow Review: Bowtech Virtue

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

Easton Micro Lite Nock lead pic

Easton 5mm MicroLite Nocks

Easton Archery 5mm MicroLite nocks were designed to meet the diverse needs of target shooters and bowhunters.

Press Release

Trijicon Selects Gary Sweet as Vice President of Sales and Marketing

It wasn’t long ago that having a red-dot sight mounted on a pistol was a novelty. Aside from competition shooters...

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Priority Archery Industry Legislation Introduced in the United States Senate

The Sporting Goods Excise Tax Modernization Act — Senate Bill 1649 — would ensure excise taxes are properly collected on imported archery equipment sold directly to American consumers through online marketplaces.

Excalibur Hybrid X lead pic

Excalibur Hybrid X

Excalibur announces the new-for-2025 Hybrid X, a breakthrough design with the durability of a recurve crossbow and the performance of a compound crossbow.